Overview

Media and Entertainment industry is under a major transformational phase driven by more demanding consumers and increasing competition from emerging players, technologies and products. The increasing use of Internet and mobile services has forced the industry to not only move towards digitization of services, products and distribution channels but also put them under pressure to reduce costs and come up with innovative and differentiated offerings.

The Convergence Revolution, which brought together a demographic shift and a disruptive business model with a 3 Screen experience - Cell Phones & Portable devices, Television & Personal computers, is also creating profound changes in how consumers access and “consume” all kinds of content.

HCL with its Blue Ocean Strategy in this vertical has invested significantly to address the business and market challenges faced by Media and Entertainment enterprises.

Media and Entertainment Practice at HCL

Media and Entertainment practice at HCL is more than a decade old, but formally verticalized in 2001 to serve our customers in a better way. HCL has in-depth domain knowledge and expertise in this vertical gained through long-term relationships with customers and strategic partnerships and alliances with some of the leading Media and Entertainment companies.

We understand the changing and specific requirements of the Media and Entertainment enterprises and has micro-verticalized the Media and Entertainment vertical, at all levels of service, with specific focus on Publishing, Gaming, Music, ISVs, Business information Services, Broadcasting and New Media companies.

HCL has end to end capabilities in Publishing segment, Recorded Music, Digital Media, Content Solutions for Publishing, Gaming, and Hardware to Software capabilities in Entertainment segment. We work with some of the leading players of each industry including top three music companies and three out of top five publishing companies in the world.

HCL offers service innovation with its integrated service offerings and Multi-service delivery with innovative business models like output-based pricing and risk-reward sharing. HCL’s service spread spans from IT Consulting, Architecture Blueprinting, Application Development & Maintenance, Application Portfolio Optimization (APO) and Packaged solution implementation to Product Engineering, Testing, Remote Infrastructure Management (RIM) services, BPO

Practice Highlights

• 12+ years of experience in Media and Entertainment domain
• 2500+ Technology & Domain consultants
• Micro-verticalization strategy for deeper domain understanding & leadership
• Services: IT Consulting, Application Development & Maintenance, Packaged solution Implementation, Product Engineering, Testing, Remote Infrastructure Management (RIM) services, BPO
• Center of Excellence: Enterprise Content Management & Portal, e-Business, eLearning, Gaming
• Quality Certifications: ISO 9001:2000, CMM level 5, BS7799
• IP & Methodologies:
  • UDRMS (Unified Digital Rights Management System)
  • Content 2.0 (A Network publishing Platform for New Age Publishers)
  • ISBN framework
  • 3i methodology
  • IMPACT (Integrated Media Platform for Asset centered Transformation)
  • Ad Impression (Advertising solution for Ad Agencies & Media owner)
  • DAM (Digital Asset Management)
  • eWIXA (XML content Authoring Framework)
  • eXP
  • eMediaManager (Storyboard creation framework)
  • Quick Learn (Courseware authoring, delivery, analytics and collaboration framework)
  • eStore (framework for online web stores)
  • Digitale (FPGA-based Newspaper digitization, storage & retrieval framework)
  • Gaming Protocol Converter
  • GamEdge@HCL
• Alliances and Partnerships: We have domain based partnerships which includes Business & Technology partnerships like:
  • DAM - North Plains, Artesia, Marklogic
  • Content Management - IBM, EMC, Opentext, Days, Documentum, Filenet
  • Search - Fast
  • Identity & Access Management - Sun
  • Gaming & Animation - Bearing Point, TeleStream, Digimarc, Aspera
  • New Media - TSS
  • Learning Management - Saba
• Memberships & Forums - Hotel Technology Next Generation (HTNG) - We are a "platinum member" of HTNG (Hotel Technology Next Generation) and have been actively participating in various workgroups of HTNG which addresses the most pressing need of the Hospitality & Gaming Industry
• Relevant Partnerships - SAP, Oracle, Microsoft, Infor, Tibco, Informatica, EMC, CISCO