What keeps you up at night?
Today’s service providers are confronted by radical changes to their business environment, and while they have been largely working to create leaner operations, the mechanics of doing business has changed in the past three years leading to transformations in the business model.
The world is moving into the age of ‘Wikinomics’ and this means that tomorrow’s world is all about collaborative working enabled by digital transformation, and not the siloed type of business environment of the past.
Hence, communication service providers need to open up their platforms to enable mass collaboration. That platform could be a product (e.g. voice), a software module (e.g. Google Maps), a transaction engine (e.g. Amazon), a data set (e.g. Customer Profile), or countless other things.
The convergence of IT and networks is opening doors in all services strategies of operators – whether it is about complementing traditional telecommunication services with cloud service wraps, or influencing service execution by decoupling network intelligence and placing it within the control of business policies.
The emergence of OTT providers shows us that services development has shifted from traditional networks to devices and applications. Clearly, IT is becoming the way that even traditional services will be modelled and operationalized, and Users are evolving from mere consumers to active participants.
‘Born Digital’ telecom organizations are not restricted by legacy technology, business process and thinking, and are disrupting traditional business models through innovations in customer experience and engagement, service management and delivery, and product structures; whereas, traditional Telecommunication Services Providers - given the complexity of their estates - are finding it difficult to make the tectonic shift because not all of them are invested across the maturity curve to improve their connectedness with the business ecosystem.
For service providers to succeed in the future, they will have to participate in every transaction that involves communication and collaboration. That is only possible if their assets are broken down as a service and made available for third parties to consume. The future revenue model is a two-sided one – from innovators consuming Operator assets (as services) to produce mashups and services, and from consumers using those mashups and services.
Challenges for the Industry of Tomorrow
Retail Operator Strategies & Challenges
The days of organic revenue growth are coming to an end. Communication Service Providers operate in an industry that is undergoing a paradigm shift - the rules of the game have changed considerably:
- Multi-channel integration, Customer retention and protecting wallet share are today’s top challenges due to Freedom of Choice and Social Proliferation
- Increased ‘connectedness’ due to SMAC has opened up new business models which is changing the landscape for the traditional players in the market
- Big Data and Analytics are allowing Operators to better segment customers and personalize their offerings
- Extreme capital pressure on operator’s infrastructure due to increased consumption of content from OTT Providers
- Monetizing the Quad-Play investments in Broadband topologies has become the #1 business problem most Operators face today
ICT Operator Strategies & Challenges
Enterprises want ICT Operators to be more than agents for network equipment providers - They want them to be seen as Business partners:
- Enterprises want better value from an ICT Operator by providing bundle solutions over and above the traditional Connectivity based services
- ICT Operators core competencies are Networks and Connectivity and hence their overall value to Enterprises is diminishing
- ICT Operators need to embrace a managed services model and become an IT Services Company, a Networking Company, an expert in multiple domains
- Ever changing market dynamics will require operators to consider inorganic strategies to differentiate, grow, compete, and execute profitably.
Financial and Funding Implications
The rapid change in environment has created a capability gap in the business to address the challenges and opportunities alike but they are also finding it increasingly challenging to fund the required transformations:
- CAPEX to Sales Ratio running north of 15% on account of Broadband Investments when the Industry average was 12%-13%
- Tapering or Flat Growth in traditional services due to Headroom Less Market and OTT Impacts through Google, Skype, Facebook, Netflix
- Reducing Wallet Share and Margins due to Increased competition due to regulatory directives for Equivalence, Unbundling, and increased number of License award
- Increasing S & M Spend (north of 25%) due to complex market conditions arising out of Social Media, OTT Influences
It is clear that ICT Operators must find innovative means to fund their growth. by exploring new engagement models with their strategic partners.
Know more how HCL is addressing these challenges
Why should you consider HCL?
HCL’s IT solutions are best suited to manage your telecom services owing to the following reasons:
- Transformation enabler. 3 of the top 7 Fortune 500 CSPs, 5 of the top 7 OEMs, 4 of the top handset manufacturers, and the top 3 VAS solution providers have partnered with us for transformational and support services that enable them excel in today’s highly competitive market.
- Industry recognized. HCL is positioned as a Leader in Gartner’s Magic Quadrant* for Communications Outsourcing and Professional Services (4 November 2014, by Christine Tenneson, Eric Goodness, and Bjarne Munch)
- Innovates to excel: HCL has a SDN Test Lab dedicated to creating solutions that can uniquely apply to all client problems, addressing the problems of tomorrow, today.
Let's start a conversation today to address the challenges of tomorrow