Media & Entertainment
What keeps you up at night?
Converging technologies? Optimizing and monetizing multiple streams of content? Social platform interaction? Digitalization? Content transformation and management? Media and entertainment (M&E) corporations are facing deep-rooted changes that are reshaping the industry. The rapid evolution of technology, the shift of power to the consumer, data democratization, the emergence of new content formats, and a plethora of emerging devices are forcing companies to embrace innovative new operating models and IT platforms just to stay in the race.
Why should you consider HCL?
- A one-stop partner. The route to success in this environment lies in becoming a Collaborative Digital Enterprise that embraces every aspect of the consumer relationship, optimizes the supply and value chain of contemporary media processes, and adapts to a cloud-based model across IT services — from application to infrastructure. We have the experience and expertise to take you there – to be your one-stop partner for both traditional and digital needs.
- Valuable alliances. Over the past decade, we have earned the faith of the top players in this industry — Four of the top five publishing companies, the top two gaming solution providers, three of the top four music companies worldwide, and two of the top three casinos — and we are now ranked a leader among India-based providers of publishing IT services.
- Focused solutions. Through a micro-vertical strategy and deep domain competencies, we provide focused solutions for key segments under the M&E umbrella such as publishing (newspapers and magazines, education, and business information services); new media (broadcasting, cable, and music); gaming, hospitality, and sports and leisure. As content moves to a digital platform, we provide digital value chain through a gamut of solutions.
- Rich legacy. We’ve invested in over 10 IPs and frameworks in this industry that can help optimize the value chain. Our Digital Media & Publishing Lab provides futuristic solutions in content-life-cycle management, access and entitlement, digital rights management, digital asset management, vertical search, collaborative environments, and cross-media advertisement management. We follow a consultative approach in designing and implementing these solutions, which leads to monetization, better consumer retention, and reduced time to market.
How can HCL help you?
The key value proposition for this industry revolves around contemporary digital value chain transformation. Our suite of transformation services include:
- CRM and personalization
- Unified advertising
- Predictive analytics
- Next-generation user experience
- Digital supply chain
- Back office optimization
- Enterprise-wide transformation - enterprise applications, middleware, and content management with end-to-end models from business consulting to implementation
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