Casinos have traditionally been the first ones to realize the enormous value of customer data and utilize this information in managing their customers. This helps them get a deep understating of their customers and provide better value resulting in higher customer loyalty, retention and higher profits. However, Customer Relationship Management (CRM) implementation must be supplemented by a customer-centric organization to accomplish the desired benefits of technology.
GamEdge is a groundbreaking Patron Management System that combines the robust functionality of CRM and Loyalty Management with the powerful capabilities of Business Intelligence. The solution provides a high level of consistent and personalized service and real-time communication on the casino floor. It has highly configurable business rules that can be tailored to specific implementation needs.
The benefits of implementing a Patron Management System are:
- Maximizes the return on your best, existing and potential customers
- Provides 360-degree integrated view across all revenue centers
- Improves the gaming experience
- Provides enterprise-wide access to deep patron knowledge
- Multi-channel capabilities help analyze the comprehensive data available