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Media Entertainment

GamEdge

Casinos have traditionally been the first ones to realize the enormous value of customer data and utilize this information in managing their customers. This helps them get a deep understating of their customers and provide better value resulting in higher customer loyalty, retention and higher profits. However, Customer Relationship Management (CRM) implementation must be supplemented by a customer-centric organization to accomplish the desired benefits of technology.

GamEdge is a groundbreaking Patron Management System that combines the robust functionality of CRM and Loyalty Management with the powerful capabilities of Business Intelligence. The solution provides a high level of consistent and personalized service and real-time communication on the casino floor. It has highly configurable business rules that can be tailored to specific implementation needs.

Benefits

  • Maximizes the return on your best, existing and potential customers
  • Provides 360-degree integrated view across all revenue centers
  • Improves the gaming experience
  • Provides enterprise-wide access to deep patron knowledge
  • Multi-channel capabilities help analyze the comprehensive data available
HCL Beyond the Contract

What Customers Say

"You made my Group’s week! The increased speed of pulling copy to edit in the HEPMviewer is immensely improved. Once supervisor called it a ‘pleasure’ to use. This has been a real thorn in our critical time. Great Work, thank you!"
 
- WORLDS LEADING PUBLISHER