This year, we launched the new HCLTech brand identity, underpinned by the distinct positioning of Supercharging Progress™ that captures the essence of what we do today and our aspiration of what we want to do more of–at scale, for our stakeholders. We also crafted a new purpose for our organization:
To bring together the best of technology and our people, to supercharge progress.
We help deliver business outcomes for our clients, at speed and at scale; vested to solve day-to-day or complex challenges with both pragmatism and resilience.
We help current (and prospective) employees “find their spark” and supercharge their career potential.
We believe that impact comes from within, and it drives our long-standing commitment to the communities where we work and live.
We deliver long-lasting impact through our actions as a company and through our pacts with stakeholders for a more sustainable future.
This evolution marked a major milestone on the company's journey, as the new identity, purpose and positioning enable us to embrace a distinct global brand identity while retaining connectivity to our legacy. The process required an extensive strategic audit and review that engaged hundreds of staff, senior company leadership and trusted clients and partners. A talent-facing narrative in the form of an employee value proposition, 'Find Your Spark,' complements our external-facing brand position and emphasizes its commitment to helping current and prospective employees maximize their career potential and ambitions.
The impact of our new brand
Our new brand identity was unveiled to employees across the globe with great enthusiasm and celebrations. We hosted a live-stream broadcast from our New York City office, reaching all employees who participated in launch celebrations and watch parties across our global facilities, from London to Dubai and Noida to Sydney. The launch was accompanied by a comprehensive update of various brand touchpoints, including our website, intranet, social media, facilities, merchandise and internal communications. Additionally, integrated digital, employee advocacy and PR campaigns generated millions of impressions and reignited interest in the HCLTech brand.
A brand launch powered by our people
HCLTech is now a Cornerstone partner and the Official Digital Transformation Partner of MetLife Stadium, the largest U.S. East Coast stadium and the two American football teams it hosts-the New York Giants and the New York Jets.
The partnership will drive the adoption of best-in-class technology inside and outside the stadium through immersive, seamless, real-time digital engagement. HCLTech is one of the four top-tier partners with prominent brand visibility in and around the stadium, including a private, branded 74-seat suite to host guests at concerts, events and games year-round.
L to R: John Mara, President and CEO, New York Giants; Jill Kouri, Chief Marketing Officer, HCLTech; Ron VanDeVeen, President and CEO, MetLife Stadium; C Vijayakumar, CEO & Managing Director, HCLTech and Woody Johnson, Chairman, New York Jets at the unveiling of the partnership at the MetLife Stadium.
HCLSoftware has forged a multi-year strategic partnership with legendary Formula One® team, Scuderia Ferrari. The partnership will see HCLSoftware become a strategic partner to the historic racing team, with a focus on supplying high-performance, precision technology.
The HCLSoftware logo now dons the Scuderia Ferrari car, giving the brand global visibility in a sport that’s regarded as pinnacle of automotive technology. HCLSoftware enables Ferrari to accelerate its digital journey. HCLVolt MX and HCLAppScan solutions will be implemented by Ferrari to enhance employee experience and security.
HCLSoftware is proud to have its brand logo on the front of Ferrari’s new SF-23 race car, and to continue being partners in this multi-year relationship.