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Contact usAre you truly built to keep up with the pace of GenAI-driven disruptions?
Generative AI is reshaping industries at lightning speed. The pace of disruption has never been faster. But here's the burning question for global firms: Are you equipped to thrive in this new reality, or are you clinging to outdated systems that will leave you behind?
Our global research of 550 business and IT decision-makers across the Americas, Europe and Asia-Pacific reveals a stark truth-many organizations are still grappling with inefficiencies, misaligned goals and underutilized technology.
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CXOs are in the know — they understand that GenAI boosts both effectiveness and efficiency, with only a 4 pp* difference in focus. Yet, there's a stark contrast when we look at mid-level managers — a whopping 17 pp* gap!
This indicates a potential oversight in harnessing Al's capabilities for enhanced decision-making and process optimization.
Without a unified operating model that ensures cross-level alignment, organizations risk watching millions in GenAI investments deliver pennies on the dollar.
Cross-level views of GenAl's potential
Percentage points
- Enhancing decision-making effectiveness
- Boosting engineering efficiency
The missing piece to uncover your blind spot
In response to mounting pressures to innovate faster and deliver value more efficiently, companies are increasingly turning to product-aligned operating models to adopt a disciplined approach toward streamlining operations around the core value of products and services.
of surveyed businesses are moving towards a product- aligned operating model to foster stronger collaboration, productivity and innovation
The other
are racing to implement it within the next 3 years-leaving late adopters at risk of falling behind
The disciplined approach to value creation
Demolishing
silos
Promoting collaboration between cross-functional teams to empower individuals at all levels to make informed decisions and drive innovation
Tracking what
matters
Centering success metrics around customer value to ensure products are tailored to meet evolving needs, driving measurable business impact.
Building
supportive systems
Leveraging modern technologies to streamline operations and align efforts around a singular goal.
The disciplined approach to value creation
Demolishing silos
Promoting collaboration between cross-functional teams to empower individuals at all levels to make informed decisions and drive innovation
Demolishing silos
Promoting collaboration between cross-functional teams to empower individuals at all levels to make informed decisions and drive innovation
Experimentation without returns haunts large firms
Large organizations are caught in a dangerous cycle of experimentation without accountability. While 56% pour millions into experimentation and cultural transformation to drive collaboration, 66% struggle to link this spending to actual value delivery. In stark contrast, small organizations—with their lean structures forcing financial discipline—are 1.4x more likely to align funding with value outcomes.
Aligning organizational funding with potential value delivery
Firms focusing on improving trust between teams to enhance collaboration
Financial Services
Industry average
Financial Services bet big on trust
Financial firms prioritize trust-building between teams-outperforming the average sector by 38%. This focus transforms siloed innovation into coordinated action, proving that in financial services, trust isn't just a cultural metric-it's a strategic accelerator.
Tracking what matters
Centering success metrics around customer value to ensure products are tailored to meet evolving needs, driving measurable business impact
Tracking what matters
Centering success metrics around customer value to ensure products are tailored to meet evolving needs, driving measurable business impact
Manufacturing malfunction
Leadership understands the importance of measuring the flow of value
0%
20%
40%
60%
80%
100%
Has the culture to track and assess engineering value
1 in 2 manufacturers hit a wall when executing value measurement
A troubling leadership disconnect plaques manufacturing. Fewer than 1 in 3 middle managers applaud their leadership's commitment to measuring value-plummeting nearly 25% below other industries. The ripple effects are severe, with more than half of their organizations stumbling through the operational muscle needed to continuously execute value measurement.
Building supportive systems
Leveraging modern technologies to streamline operations and align efforts around a singular goal
Building supportive systems
Leveraging modern technologies to streamline operations and align efforts around a singular goal
Maximizing ROI on AI investments
Product model makes AI investments count
The AI investment gap is turning into a competitive chasm. While 51% of product-aligned organizations are aggressively betting on AI, traditional firms are falling dangerously behind. Product-aligned organizations aren't just investing more-they are also 4x more likely to maximize their ROI from every AI dollar spent than traditional organizations.
In the AI age, product alignment isn't just an advantage-it's survival
Roadblocks that threaten to derail the progress
How we made it work
From efficiency gains to happier customers, real examples of transformation in action
Success Stories
Ericsson reboots IT to deliver an 80% boost in efficiency
Discover how Ericsson redefined its IT operating model for achieving faster delivery, higher efficiency and reduced costs through a product-aligned approach.
Success Stories
dsm-firmenich's agile-cloud transformation lifts CSAT by 87%
Explore how dsm-firmenich unified its digital strategy with providers such as HCLTech, enabling faster delivery and improved customer satisfaction through a product-aligned operating model.
The final verdict
In an AI-driven market defined by constant disruption, product-led models are emerging as the key differentiator. While adoption rates soar, success isn't guaranteed. Organizations that strategically combine the right partnerships with modern technology and stay disciplined in their execution aren't just transforming-they're creating sustainable competitive advantages.
In a landscape where customer centricity drives success, the disciplined approach of a product-aligned operating model has become the clear path to market leadership.
