Breaking infotainment barriers with a unified next-gen platform for seamless in-car streaming by a global broadcaster

HCLTech’s end-to-end infotainment engineering powers secure streaming, OEM-grade integrations and accelerates time-to-market by 20%
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The Challenge

Fragmented infotainment, slow innovation

Today’s drivers expect seamless, personalized and always-connected in-car experiences. From satellite radio to IP streaming, infotainment has evolved into a digital ecosystem, but legacy architecture hasn’t kept pace. Automakers and content providers face mounting pressure to deliver:

  • Simultaneous satellite and IP streaming for uninterrupted entertainment
  • Consistent experiences across diverse OEM platforms
  • Automotive-grade security and compliance
  • Continuous updates without service disruption
The challenge

For a leading American broadcaster and global audio entertainment brand, these industry demands collided with rapid expansion and growing OEM partnerships. Millions of vehicles needed frictionless streaming, yet their existing ecosystem struggled to keep up due to:

  • Disparate platforms for satellite vs. IP streaming
  • Limited automation slowing down releases and validation
  • High complexity across OEM-specific integrations
  • Rising demand for new features and personalized listening

To stay ahead of customer expectations and industry trends, the company needed to modernize its infotainment backbone fast.

The Objective

Meeting driver’s expectations for connected experiences

Today’s drivers expect infotainment that feels effortless, including streaming music, podcasts and personalized content without interruptions. Automakers demand platforms that deliver security, scalability and consistency across every vehicle brand.

To meet these expectations, our client set out to build a next-generation infotainment backbone that could:

  • Unify all services — satellite, IP streaming, podcasts, ads, personalization — under one seamless platform
  • Guarantee automotive-grade security to protect data and trust
  • Accelerate innovation with automation frameworks for faster releases
  • Deliver OEM-ready experiences that scale across millions of vehicles

The goal wasn’t just modernization, but to create a future-proof, cloud-ready architecture designed around the customer experience.

The objective
The Objective

The Solution

Engineering for scale, security and speed

HCLTech partnered with the client to transform a fragmented ecosystem into a unified infotainment platform built for reliability and evolution. Key pillars of the solution included:

  • Unified streaming platform: A single architecture powering satellite radio, IP streaming, podcasts, ads and personalization with consistent integration across multiple OEM infotainment systems
  • Automotive-grade security + OTA updates: Advanced security frameworks and over-the-air capabilities ensured compliance, resilience and continuous feature deployment without service disruption
  • OEM-ready integrations: Deep integration with OEM infotainment stacks and streamlined workflows accelerated onboarding across multiple automotive brands
  • Middleware for rapid innovation: A purpose-built middleware layer and SDK empowered OEM developers to launch new features faster, supported by a reference Android UI for validation
  • Automation-driven testing and release management: Best-in-class automation frameworks enabled API testing, regression and performance validation across thousands of test cases to reduce complexity and speed delivery

Together, these capabilities created a secure, scalable and future-ready infotainment backbone designed to deliver consistent, personalized experiences for millions of drivers.

The Impact

Faster releases, happier customers, stronger business

The transformation delivered measurable improvements across experience, performance and operational efficiency:

  • 20% faster time-to-market through automation and streamlined release management
  • 2x increase in test case execution, which strengthened coverage and reliability
  • 20–25% improvement in bottom-line performance driven by automation, vendor consolidation and operational efficiencies
  • Highest customer satisfaction index, leading to expanded HCLTech footprint
  • 360° platform visibility across KPIs for both traditional and digital media
  • Improved usability and performance through proven design frameworks
  • Increased revenue via integrated ad services
  • Developer enablement with SDKs that accelerate OEM innovation

The result? A seamless, secure and future-ready infotainment platform powering millions of in-car listening experiences worldwide, and setting the stage for continuous innovation.

TMT メディアとエンターテインメント ケーススタディ Breaking infotainment barriers with a unified next-gen platform for seamless in-car streaming by a global broadcaster