Modernizing and optimizing databases are key strategic objectives in the enterprise digitalization journey. To remain competitive in today's ever-evolving technology landscape, businesses must approach these tasks strategically and consistently - they are not one-time activities to be checked off when completed. To streamline and simplify these processes, HCLTech developed DB Uplift, an end-to-end framework designed to accelerate database migration adoption, modernization, optimization and management. It operates with minimal disruption in any environment (on-premises, cloud and hybrid) in a secure, standardized, automated and reliable manner.