Section Title
Overview

Reimagining Marketing Operations for AI-age CMO

More than 50%* of CMOs consider GenAI adoption a top priority in the year ahead, fueled by emerging technologies like Agentic AI and intelligent automation. Whether it is on your agenda or not, you are in the right place.

We deliver scalable, efficient and reliable marketing operations services that drive smarter execution and measurable business outcomes. From unlocking your omnichannel potential and understanding customer behavior to adapting to global market shifts and transforming communication, our integrated marketing solutions turn strategy into impact and investment into real results.

*BCG Survey 2024

We provide comprehensive MarTech solutions through our proprietary technologies and strategic SaaS partnerships. Our teams bring specialized experience across omnichannel marketing, advertising and content management platforms — so you get the right expertise, right where you need it.

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Our regional hub-and-spoke model and expertise in over 30 languages help Fortune 500 companies expand their global presence — efficiently and consistently through our marketing operations management approach. We understand that local context matters, and we deliver with precision.

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At HCLTech, we consistently exceed service levels and improve business KPIs through robust transition, operations and quality management frameworks in our marketing consulting services. Our approach is grounded in proven methodologies — so you can count on us to deliver every time.

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Our Services

Gain a competitive edge with our hub-and-spoke delivery model and advanced marketing technology. We deliver scaled marketing content services by combining marketing operations expertise with engineering innovation to create powerful stories and foster genuine connections with your customers.

We help you streamline creative production while ensuring compliance and consistency. Our marketing operations services cover localization, e-newsletter creation, social media assets, digital banners, motion graphics and video production.

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Content management

We help publishers and marketers distribute accurate, relevant and timely information. Our team manages content taxonomy, curates digital assets, oversees product information for ecommerce, moderates online communities and organizes digital media for efficient retrieval through our marketing operations services.

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Digital marketing

We partner with you to maintain your competitive edge and stay ahead of evolving consumer behavior. Our expertise spans data and platform capabilities to drive meaningful customer connections across email, search, social, events and websites.

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Ad operations

Our ad operations ensure seamless execution and optimization of your digital advertising campaigns. We handle ad trafficking, monitor performance and troubleshoot delivery issues to maximize campaign effectiveness.

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Brand management

We develop guidelines and policies while collaborating with agencies and influencers to ensure all deployed assets follow your brand standards through our marketing operations services.

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Our Differentiators

From Global Ideas to Local Wins — Marketing That Moves Markets

Marketing services that scale with you
Marketing services that scale with you

We help you build campaigns and tailor content that connects with new market segments and resonates with local audiences. By combining AI/GenAI with our expert analysts and production teams across global delivery centers, our marketing operations services support your international growth strategy.

Quality assurance for AI/ML and GenAI content
Quality assurance for AI/ML and GenAI content

Creating quality content at scale requires more than just technology. Our robust quality management framework helps deliver consistent, high-quality content through machine learning, computer vision and natural language processing. Our Human-in-the-Loop (HITL) annotation services enhance complex AI/ML platforms — and we work closely with you to embed Responsible AI principles throughout our marketing operations services.

Sales and marketing that work together
Sales and marketing that work together

Our unified, AI-powered platform ecosystem brings sales enablement solutions and marketing operations together, creating seamless customer experiences that accelerate growth. We use platform and data-driven lead-nurturing strategies to qualify sales leads, then enhance results with direct outbound outreach and thorough data validation by our inside sales team.

Success Stories

From Impact to Innovation.
Experience Our Cross-industry Services

Our marketing and content services span across industries, bringing innovative solutions to help businesses grow and connect with their audiences. From strategy to execution, we help our clients navigate the complex marketing landscape and drive growth.

Our Partner and Platform Ecosystem

Our AI-powered platforms and partnerships with marketing automation and AI leaders enable us to deliver exceptional marketing and digital content solutions. Through our marketing operations services, we help you reduce the total cost of ownership, accelerate time to market and access reusable components for faster implementation.

Adobe
Salesforce
Microsoft
Sitecore
Oracle
Tableau
Workato
HCL Unica

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Scale Your Marketing Efforts, Amplify Your Impact
Scale Your Marketing Efforts, Amplify Your Impact1

Ready to Transform Your Marketing Outcomes?

Let's shape your brand's future with GenAI-driven marketing operations services

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