Reimagining Marketing Operations for AI-age CMO
More than 50%* of CMOs consider GenAI adoption a top priority in the year ahead, fueled by emerging technologies like Agentic AI and intelligent automation. Whether it is on your agenda or not, you are in the right place.
We deliver scalable, efficient and reliable marketing operations services that drive smarter execution and measurable business outcomes. From unlocking your omnichannel potential and understanding customer behavior to adapting to global market shifts and transforming communication, our integrated marketing solutions turn strategy into impact and investment into real results.
*BCG Survey 2024
We provide comprehensive MarTech solutions through our proprietary technologies and strategic SaaS partnerships. Our teams bring specialized experience across omnichannel marketing, advertising and content management platforms — so you get the right expertise, right where you need it.
Our regional hub-and-spoke model and expertise in over 30 languages help Fortune 500 companies expand their global presence — efficiently and consistently through our marketing operations management approach. We understand that local context matters, and we deliver with precision.
At HCLTech, we consistently exceed service levels and improve business KPIs through robust transition, operations and quality management frameworks in our marketing consulting services. Our approach is grounded in proven methodologies — so you can count on us to deliver every time.
Our Services
Gain a competitive edge with our hub-and-spoke delivery model and advanced marketing technology. We deliver scaled marketing content services by combining marketing operations expertise with engineering innovation to create powerful stories and foster genuine connections with your customers.
We help you streamline creative production while ensuring compliance and consistency. Our marketing operations services cover localization, e-newsletter creation, social media assets, digital banners, motion graphics and video production.
We help publishers and marketers distribute accurate, relevant and timely information. Our team manages content taxonomy, curates digital assets, oversees product information for ecommerce, moderates online communities and organizes digital media for efficient retrieval through our marketing operations services.
We partner with you to maintain your competitive edge and stay ahead of evolving consumer behavior. Our expertise spans data and platform capabilities to drive meaningful customer connections across email, search, social, events and websites.
Our ad operations ensure seamless execution and optimization of your digital advertising campaigns. We handle ad trafficking, monitor performance and troubleshoot delivery issues to maximize campaign effectiveness.
We develop guidelines and policies while collaborating with agencies and influencers to ensure all deployed assets follow your brand standards through our marketing operations services.
From Impact to Innovation.
Experience Our Cross-industry Services
Our marketing and content services span across industries, bringing innovative solutions to help businesses grow and connect with their audiences. From strategy to execution, we help our clients navigate the complex marketing landscape and drive growth.
Our Partner and Platform Ecosystem
Our AI-powered platforms and partnerships with marketing automation and AI leaders enable us to deliver exceptional marketing and digital content solutions. Through our marketing operations services, we help you reduce the total cost of ownership, accelerate time to market and access reusable components for faster implementation.








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Frequently Asked Questions about Marketing Operations Services
Marketing operations services include creative production for consistent marketing materials, content management for accurate information distribution, digital marketing to engage consumers across channels like email and social media, ad operations to optimize digital advertising campaigns and troubleshooting issues and brand management to ensure adherence to brand standards.
At HCLTech, we offer a complete range of marketing services designed to help our clients achieve significant results and build meaningful relationships with their audiences. By seamlessly integrating strategy, technology and operational excellence into every aspect of marketing, we enhance campaign execution and deliver measurable outcomes that drive success.
We offer end-to-end MarTech solutions, from platform selection and integration to ongoing management and optimization. Our expertise also spans AI-powered platforms and partnerships with marketing automation and AI leaders like Adobe, Salesforce and Sitecore. We ensure clients get maximum ROI by aligning technology with business goals and enabling personalized, omnichannel customer experiences.
Yes, we specialize in managing content across diverse regions and languages. Our internationalization teams and strategic delivery centers ensure that clients’ messaging is culturally relevant, compliant and consistent worldwide. We help clients expand global reach while maintaining strong connections with local audiences.
Our sales enablement solutions cover everything from channel partner communication and contract management to virtual sales assistance and performance analytics. We help clients streamline sales processes, improve partner engagement and enhance visibility—empowering sales teams to deliver better customer experience and drive revenue growth.
Sales Operations Services: Empower teams with AI and Analytics | HCLTech
We serve a wide range of industries, including technology, retail, publishing, financial services, healthcare and manufacturing. Our deep industry experience allows us to tailor marketing operations services to each client’s unique needs, ensuring compliance, scalability and innovation regardless of sector.
Key functions include campaign management, MarTech stack optimization, content production, analytics, process automation and compliance. At HCLTech, we focus on delivering seamless execution, data-driven insights and continuous improvement—enabling clients to scale marketing efforts efficiently while maintaining quality and regulatory standards.
Absolutely. We provide scalable content production services, including localization, digital asset creation and multimedia production. Our global hub-and-spoke model and expertise in 30+ languages enable clients to maintain consistency, speed and quality—no matter the volume or complexity of their content needs.
We deliver integrated marketing solutions by combining MarTech expertise, creative services, analytics and operational frameworks. Our approach ensures seamless coordination across channels and platforms, enabling clients to execute unified campaigns, optimize customer journeys and achieve measurable business outcomes.
We integrate AI and automation to optimize campaign execution, personalize customer interactions and enhance content moderation. Our solutions leverage machine learning, natural language processing and intelligent workflows—enabling clients to scale marketing operations, improve decision-making and achieve greater efficiency and impact.
Our robust operational frameworks, global delivery capabilities and deep expertise in MarTech automation and compliance make our services enterprise-ready. We consistently exceed service levels, ensure data security and provide scalable solutions, making HCLTech a trusted partner for Fortune 500 companies and multinational enterprises.
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