プレスリリース

HCLTech launches New Brand Positioning of Supercharging Progress

Published Date
読み終えるまで5分
Published Date
読み終えるまで5分
共有

New brand positioning underscores HCLTech’s commitment to supercharge progress for its clients, its people, communities and planet

NOIDA, INDIA and NEW YORK, Sept. 26, 2022: HCL Technologies (HCLTech), a leading global technology company, today launched its new brand identity and logo, underpinned by the distinct positioning of Supercharging ProgressTM that reflects its commitment to clients, its people, communities and the planet.

The company’s new ‘HCLTech’ brand and logo will be at the heart of its go-to-market strategy and represent its differentiated portfolio of services and products that supercharge digital transformation for enterprises at scale.

As the company nears the $12 billion revenue mark, Roshni Nadar Malhotra, Chairperson, HCLTech described the announcement as an evolution for HCLTech to embrace a distinct global brand identity while retaining connectivity with HCL Group. “For HCLTech, Supercharging Progress is about accelerating the digital transformation for our clients everyday as well as the ethos of the organization to advance the aspirations of our people, contribute to a sustainable planet and uplift local communities across our global footprint.”

C Vijayakumar, CEO & Managing Director, HCLTech said, “Today, we are proud to share our purpose statement - to bring together the best of technology and our people to supercharge progress. Our purpose accelerates our journey to be the digital partner of choice for global enterprises through differentiated services and products and being an employer of choice for top talent. It also underscores our responsibility to continue contributing toward inclusive growth of communities where we operate and a sustainable planet for the generations to come.” Elaborating on the rationale of the new brand positioning, C Vijayakumar added, “Supercharging Progress captures the essence of what we do today and our aspiration of what we want to do more of – at scale, at speed, for our clients, for our people, communities and planet.”

The company also launched its new employee value proposition (EVP) – ‘Find Your Spark’. Built on the broad tenets of opportunity, respect, and trusted employment, HCLTech’s EVP emphasizes its commitment to help both current and prospective employees maximize their career potential and ambitions. The company has also expanded its global CSR partnerships and volunteer-led initiatives to supercharge its efforts across core pillars of education and employment, health, wellbeing and basic needs, and environment.

“Today marks a major milestone in HCLTech’s exciting journey as we carve out a distinct brand identity and purpose that will power us – at speed - on this next chapter of our journey,” said Jill Kouri, Chief Marketing Officer, HCLTech. “With such a rich heritage, world-class delivery and emphasis on client service, we will always embody a spirit of flexibility and commitment to being a true partner, in the trenches with our clients every step of the way.”

HCLTech worked with award-winning agency SomeOne to help create its new brand positioning and identity. Visit https://www.hcltech.com/supercharging-progress for more information.

About HCLTech

HCLTech is a global technology company, home to 211,000+ people across 52 countries, delivering industry-leading capabilities centered around digital, engineering and cloud, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services. Consolidated revenues as of 12 months ending June 2022 totaled $11.8 billion. To learn how we can supercharge progress for you, visit hcltech.com.

For further details, please contact:

Meenakshi Benjwal, Americas

meenakshi.benjwal@hcltech.com

Elka Ghudial, EMEA

elka.ghudial@hcltech.com

Devneeta Pahuja, India and APAC

devneeta.p@hcltech.com

お問い合わせ

グローバル

Ashutosh Sharma
HCLTech
電子メール :ashutosh.sharma@hcltech.com

アメリカ

Meredith Bucaro
HCLTech
電子メール :meredith-bucaro@hcltech.com

欧州・中東・アフリカ

Elka Ghudial
HCLTech
電子メール :elka.ghudial@hcltech.com

ニュージーランド

James Galvin
HCLTech
電子メール :james.galvin@hcltech.com

インド

Nitin Shukla
HCLTech
電子メール :nitin-shukla@hcltech.com

その他のプレスリリース

ASISA partners with HCLTech to drive digital transformation in Iberia
HCLTech will modernize ASISA's IT platforms and leverage AI solutions to enhance efficiency and customer experience for its 2.2 million users.
E.ON deepens partnership with HCLTech to accelerate product-based transformation
The collaboration will enable E.ON to adopt predictive operations, enhance efficiency, foster innovation and respond swiftly to evolving market demands.
HCLFoundation signs MoUs with the Government of Tamil Nadu
The collaboration will foster entrepreneurship among Tamil Nadu’s youth and strengthen the state's vocational education system.
Volvo CarsとHCLTech、 エンジニアリングサービスの変革に向けて協業
HCLTechは、ヨーテボリCoEとグローバル・デリバリー・ハブを通じて、エンド・ツー・エンドのエンジニアリング・ソリューションを大規模に提供するため、ボルボ・カーズとの役割を拡大する。
HCLTech launches managed secure service edge solution with Cisco
The solution will enhance enterprise security and cyber incident response times, providing an agile and scalable service model with AI assistance.