HCLTech helped a leading toy company transition from manual to automated processes, boosting operational efficiency and vendor satisfaction.

Consume engineering data from multiple sources, extract information from supplier docket, compare and generate comparison report

旧式の構造から最新のマイクロサービスプラットフォームへの移行を通じて、HCLTechが米国のオンライン小売企業の成長を推進を支援した事例をご確認ください。

How our long-term relationship with a New Zealand-based dairy giant created a symbiotic relationship focused on mutual success.

HCLTechとアドビは、米国の消費財メーカーと連携してeコマースを強化し、エンドユーザーが感じている70以上の不満や問題点に対処してオムニチャネルエクスペリエンスの向上を支援しました。

HCLTech：革新的なデータ主導のCPGコンサルティングとソリューション

To compete in a fast-transforming omnichannel world, where customers demand to have their favorite products delivered anytime and anywhere

CPGs can be contrasted with durable goods (DGs), an industry term for merchandise that is not consumed or destroyed in use and is generally not replaced until the merchandise experiences a problem.

 This type of consumer product is purchased routinely and involves very little thought. Think candy bars, toothpaste, a hairbrush, or a soda can. These types of CPG products often inspire brand loyalty.

Trade promotion management (TPM) is the process of planning and accounting for the funding of events and activities at retail level including brand management.

Trade promotion optimization (TPO) is the process of utilizing integrated goals, factoring in promotion and predictive analytics to create continuously improving trade promotion strategies and results.

A trade promotion management system (TPMS) is part of the sales performance management system (SPMS) that offers CPG companies.