For CMOs using AI to redefine what experience can be
In a world where customer expectations evolve by the minute, today’s CMOs are using AI to reshape how brands connect with people. At HCLTech, we help you bring data, creativity and technology together to deliver experiences that truly matter to your customers, your teams and your business.
We enable you to deliver Total Experience by building connected ecosystems where every interaction – from ideation to launch, from the workplace to the marketplace – reinforces the same sense of purpose and personalization. It’s a world where intelligence and empathy coexist and every touchpoint strengthens the relationship between people and brands.
With HCLTech, you can reimagine marketing as a continuous flow of experiences that are intelligent, adaptive and more human than ever before.
Turning every interaction into impact
As marketing evolves from channels to ecosystems, we are helping enterprises rethink how experiences are created, delivered and scaled. At HCLTech, we help you design an intelligent marketing foundation that connects creativity, data and technology, transforming how your brand engages, converts and grows.
Our approach unites strategy, design and engineering to power experiences that are personalized, adaptive and measurable across every stage of the customer journey.
Orchestrate Total Experience
Deliver connected, consistent brand moments across every market and touchpoint, powered by unified content, insights and engagement strategies
Personalization at scale
Use AI-driven insights and predictive analytics to deliver contextual communication and tailored experiences that increase engagement, conversion and loyalty
Accelerate campaign launches
Our integrated Design-to-DevOps approach enables teams to collaborate more effectively, streamline production and deliver high-quality experiences with speed and consistency
Build for flexibility and scalability
Modernize experience platforms for greater flexibility, agility and seamless integration, ensuring your brand stays ahead of change
AI-infused experience activation
Use AI to optimize content, automate workflows and deliver omnichannel experiences that truly connect, making every interaction smarter and more human
Design the moments that define your brand
In an era where experience defines differentiation, we help brands connect every moment that matters. By combining AI-powered orchestration, data-led personalization and cross-domain expertise, we empower marketers to create experiences that not only engage but also convert, driving lasting growth and fostering brand loyalty.
Reimagine how your brand creates value. Empower marketing teams with scalable solutions that optimize management of digital assets, streamline content supply chains and deliver consistent, high-impact experiences across channels.
Build intelligent commerce ecosystems that connect every customer touchpoint. Blend online, offline and emerging digital journeys to deliver seamless, data-driven experiences that drive conversion and loyalty.
Transform marketing precision with AI-led automation. Orchestrate personalized journeys, automate omnichannel campaigns and convert customer data into meaningful engagement at scale.
Unlock a 360° view of your customer with integrated data platforms and advanced analytics. Turn data signals into meaningful actions through intuitive dashboarding and reporting, powering personalization, retention and measurable ROI.
Combine human-centric design with emerging technologies to create responsive, immersive interfaces that move users from mobile-first journeys to AR/VR experiences in the metaverse.
Modernize how you manage information with cloud native, GenAI-powered content solutions that transform how you capture, manage and leverage content across the value chain.
Strong Partnership Ecosystem
Adobe Summit 2026
We are guiding businesses across the globe toward the next frontier of AI-led experiences while delivering impactful solutions that resonate with every customer, employee and user. Explore our participation in Adobe Summit, where we showcased our strong partnership with Adobe with the latest customer experience services, solutions and demos and interacted with global leaders.
Our success stories
We created global engagement platform and marketing automation using Adobe cloud experience suite
We leveraged Adobe to deliver stellar growth by enabling collaboration
We leveraged Adobe Experience Cloud to deliver a boost in sales through personalized experiences and improved customer engagement
Your Total Experience journey starts here
Total Experience is changing how enterprises deliver AI-led experiences. Whether it is customer experiences, employee experiences, multi-experiences or user experiences, everything is evolving. HCLTech Total Experience Maturity Assessment helps organizations gain deep insights into their capabilities and chart a path toward experience centricity.
Ready to realize your potential?
News and Insights
Solution to help enterprises transform their marketing landscape and increase customer experience platform efficiency
Agentic AI is revolutionizing customer experience by going beyond automation, offering real-time personalization and making independent decisions for enhanced ROI
The evolution of brand storytelling is being driven by generative AI, transforming narratives to foster lasting customer connections and business growth
Awards and Recognitions
Positioned as a Leader in IDC MarketScape: Worldwide Adobe Experience Cloud Professional Services 2024–2025 Vendor Assessment
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Ready to elevate your experience ecosystem?
Connect with our experts to start your transformation journey.
Frequently Asked Questions about Total Experience
We enable enterprises to deliver Total Experience by integrating customer, employee and user journeys through unified experience platforms. Our approach connects data, creativity and technology, ensuring every interaction is personalized, consistent and purposeful, driving engagement, loyalty and measurable business outcomes across all touchpoints.
Absolutely. We design and deliver immersive experiences using AR, VR and metaverse technologies, integrated with our experience platforms. Our solutions combine human-centered design and advanced tech, guiding users from mobile-first journeys to interactive environments that drive deeper engagement and brand differentiation.
AI is at the core of our experience platforms, enabling real-time personalization, intelligent automation and predictive insights. We leverage GenAI and advanced analytics to optimize content, streamline workflows and orchestrate customer journeys helping clients deliver smarter, more relevant experiences at scale.
Our Total Experience Maturity Assessment provides a comprehensive evaluation of a client’s current experience capabilities. We identify strengths, gaps and opportunities, delivering actionable insights and a clear roadmap to elevate experience centricity and accelerate digital transformation across the enterprise.
We deliver personalization at scale by leveraging AI-powered insights, customer data platforms and predictive analytics. Our solutions automate contextual communications and tailor experiences for each user, driving higher engagement, conversion and loyalty, no matter the audience size or complexity.
Our AI-led experience transformation blends GenAI, predictive analytics and deep domain expertise to create more human, adaptive interactions. We orchestrate intelligent platforms that automate workflows, personalize engagement and continuously optimize experiences helping clients unlock agility, scalability and true differentiation in their markets.
Total Experience is essential because it unifies customer, employee and user journeys, creating seamless, consistent interactions that boost satisfaction and loyalty. In today’s competitive landscape, this holistic approach drives brand differentiation, operational efficiency and sustainable growth making every touchpoint matter for business success.
Yes, our experience platforms are built for omnichannel marketing. We unify content, data and engagement strategies across online and offline touchpoints, enabling seamless, data-driven campaigns that reach audiences wherever they are, delivering consistent brand experiences and maximizing marketing ROI.
We accelerate speed to market by integrating design, engineering and DevOps within our experience platforms. This streamlined approach reduces production cycles, enhances collaboration and enables rapid deployment of high-quality experiences—helping clients respond quickly to changing market demands.
Connect with our experts through our website or contact channels. We’ll assess your needs, discuss your goals and design a tailored strategy for experience platform transformation, supporting you from ideation to implementation and ongoing optimization.
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