At HCLTech, our Total Experience (TX) approach unifies customer, employee, user and multi-experience strategies into one cohesive framework. We leverage data-driven insights, advanced technology and industry expertise to deliver seamless, personalized digital experiences that drive engagement, loyalty and business growth across all touchpoints.

Total experience extends beyond traditional customer (CX) and employee experience (EX) by integrating every user interaction — across channels, devices and business functions — into a unified strategy. At HCLTech, we focus on orchestrating seamless, personalized digital journeys that connect clients, employees and users, driving holistic engagement and measurable business value.

We personalize digital experiences by harnessing data analytics, AI-powered insights and advanced digital experience platforms. Our approach tailors content, interactions and workflows to each user’s preferences and context, ensuring relevant, engaging omnichannel experiences that boost satisfaction and loyalty for both clients and employees.

We scale customer and employee experiences through our integrated, data-driven platforms and automation capabilities. By leveraging cloud-native solutions, intelligent process automation and modular digital experience platforms, HCLTech empowers organizations to deliver consistent, high-quality experiences across channels and geographies, supporting rapid growth and agility.

Implementation timelines for Total Experience services vary based on project scope, existing infrastructure and client goals. At HCLTech, we typically deliver initial value within weeks for targeted initiatives, while comprehensive experience transformation programs may span several months. We prioritize agile delivery, transparent milestones and measurable outcomes throughout the process.

Our Total Experience services span marketing and experience platforms, ecommerce and omnichannel experience, intelligent content services, mobility solutions, blockchain integration and metaverse services. We combine these with robust customer experience management and digital employee experience capabilities to help our clients deliver exceptional, scalable experiences tailored to their business needs.

We use our TX Maturity Assessment to evaluate your organization’s current experience capabilities, spanning customer, employee, user and multi-experience touchpoints. By analyzing data, processes and digital experience platforms, HCLTech provides actionable insights and a tailored roadmap to elevate your total experience management and drive experience transformation.

Generative AI is transforming experience delivery by enabling real-time content creation, intelligent automation and hyper-personalized interactions. At HCLTech, we integrate generative AI for experiences into our solutions to enhance customer engagement, streamline processes and deliver innovative, adaptive digital experiences that evolve with user needs.

Security is foundational to our digital and blockchain integrations. HCLTech implements industry-leading encryption, compliance measures and rigorous testing to ensure data integrity and privacy. Our expertise in blockchain interoperability and tokenization ensures that both client and employee experiences remain secure, trustworthy and resilient in complex digital ecosystems.

Absolutely. HCLTech provides continuous support, optimization and innovation for all Total Experience solutions. We partner with our clients to monitor performance, introduce emerging technologies and adapt strategies — ensuring their digital experience platforms and omnichannel experiences remain relevant, secure and ahead of market expectations.