Cloud Native Media Supply Chain on AWS

Transforming live media operations with a cloud native media supply chain on AWS

6 min 所要時間

Published: 2 11月 2026

Last updated: 2 11月 2026

The customer is a leading global media technology provider offering a cloud-based media asset management platform used by broadcasters, sports organizations, content owners and media enterprises worldwide. The platform enables organizations to ingest, manage, enrich, discover, distribute and archive digital media assets while supporting large-scale content operations across diverse distribution channels.

As demand for live streaming and real-time content delivery continued to grow, the customer sought to transform its existing media asset management capabilities into a comprehensive cloud native media supply chain platform capable of supporting end-to-end live media workflows.

The Challenge

The customer needed to extend their media asset management platform to support live video workflows while maintaining scalability, performance and operational efficiency.

Challenges included:

Supporting live video workflows alongside existing media asset management capabilities
Managing highly variable, event-driven workloads requiring rapid scaling
Reducing infrastructure costs associated with dedicated live media processing environments
Delivering low-latency streaming across multiple distribution channels
Centralizing orchestration and monitoring of media workflows
Supporting GPU-intensive transcoding and media processing workloads
Integrating live content workflows with digital asset management operations
Scaling media operations globally while maintaining operational efficiency

The Objective

The customer sought to modernize their platform on AWS and establish an end-to-end media supply chain solution capable of:

Securely ingesting live video content
Processing, transcoding and enriching media assets at scale
Supporting multi-destination content distribution from a single workflow
Automating infrastructure provisioning and lifecycle management
Lowering operational and infrastructure costs through elastic scaling
Delivering low-latency streaming for live-event use cases
Integrating live workflows with media asset management and archival systems
Establishing a cloud native foundation for future growth and innovation

The Solution

HCLTech partnered with the customer to design and implement a cloud native live video platform on AWS, extending the existing media asset management capabilities into a comprehensive media supply chain solution.

Key solution components included:

Implemented a containerized media processing platform using Amazon EKS
Leveraged Amazon EC2 G6 and G6e GPU instances powered by NVIDIA GPUs for media processing and transcoding
Integrated AWS Elemental MediaConnect for secure live video contribution
Enabled single-ingest workflows supporting SRT, HLS, WebRTC, OTT and social media distribution channels
Automated infrastructure provisioning and scaling using Amazon EKS and Karpenter
Established Infrastructure-as-Code deployments using Terraform and CI/CD automation
Integrated AI-powered metadata enrichment using Amazon Rekognition, Amazon Transcribe and Amazon Translate
Implemented centralized workflow orchestration and monitoring
Enabled scalable storage and archival workflows using Amazon S3 and Amazon S3 Glacier

The Impact

The solution delivered significant business and operational benefits:

Reduced infrastructure costs for intermittent live-event workloads by up to 90% through event-driven resource provisioning
Lowered media processing costs by approximately 30% using GPU-accelerated workflows
Achieved sub-2-second latency for selected live streaming scenarios
Simplified content operations through single-ingest, multi-destination distribution workflows
Unified management of live and archived media assets through a single platform
Improved operational efficiency through automated scaling and infrastructure management
Enhanced scalability and reliability for global media operations
Accelerated innovation through a cloud native AWS architecture