AI can clone a voice from 30 seconds of audio. Is your contact center ready?

Voice biometrics can improve authentication and fraud prevention, with sustained value depending on strong ownership, governance, performance management and ongoing optimization
ニュースレターを登録する
3 min 所要時間
Cliff Mann
Cliff Mann
Principal Business Consultant, HCLTech
3 min 所要時間
AI can clone a voice from 30 seconds of audio. Is your contact center ready?

can make authentication faster, reduce reliance on security questions, strengthen fraud detection and improve efficiency. Yet deployment alone does not guarantee that organizations are realizing the full value of the technology.

Over the years, I've seen organizations invest significantly in voice biometrics technology only to discover they are extracting a fraction of the value available. In many cases, the technology itself is performing exactly as expected. The gap lies elsewhere: ownership, adoption, governance, performance management, optimization and strategic direction.

In my experience, stronger programs consistently manage, measure and evolve the capability over time, regardless of the supplier selected. 

If you currently use voice biometrics in your contact center, take two minutes to answer the following questions.

Voice biometrics value realization check

How many can you confidently and honestly answer "Yes" to?

1. Ownership

Do you have a single owner or sponsor who is explicitly accountable for maximizing the business value of your voice biometrics program?
☐ Yes ☐ No

2. Adoption

Do you know your current enrollment, verification and adoption rates, and have targets in place to improve them?

☐ Yes ☐ No

3. Real-world performance

Do you have an up-to-date understanding of your real-world false accept and false reject rates, and what they mean for both customer experience and fraud risk?

☐ Yes ☐ No

4. Business outcomes

Are you consistently measuring and demonstrating the contribution of voice biometrics to customer experience, operational efficiency and fraud prevention outcomes?

☐ Yes ☐ No

5. Governance

Are your fraud, security, operations and customer experience teams aligned behind a common governance model and roadmap?

☐ Yes ☐ No

6. Continuous investment

Are you actively maintaining and improving your solution through model upgrades, performance tuning and regular assessment against emerging AI-enabled threats?

☐ Yes ☐ No

7. Fraud intelligence

Are you fully using the fraud intelligence capabilities available within your platform, such as watchlists, alert management and investigative workflows?
☐ Yes ☐ No

8. Future confidence

Could you confidently explain to your executive team today whether your voice biometrics program is performing better, worse or the same as it was 12 months ago?

☐ Yes ☐ No

9. Roadmap certainty

Do you have confidence that your supplier's roadmap, investment strategy and long-term direction will continue to support your organization's future security and customer experience requirements?

☐ Yes ☐ No

10. Specialist expertise

Are you regularly using specialist voice biometrics expertise to challenge assumptions, share industry best practices and inform strategic decisions?
☐ Yes ☐ No

What your score may be telling you

8–10 Yes answers
Your answers suggest the program has several strong foundations. Consider where further improvements could increase value or resilience.

5–7 Yes answers
Your answers suggest there may be opportunities to improve performance, reduce risk and unlock additional value.

0–4 Yes answers
Your answers indicate several areas worth reviewing to identify potential inefficiencies and operational, security or strategic risks. 

The challenge facing many organizations

Voice biometrics is no longer a technology that can simply be installed and left alone.

Synthetic speech and deepfake technologies continue to evolve, increasing the challenge of distinguishing genuine callers from AI-generated voices. At the same time, suppliers are investing at different rates and pursuing different strategic directions.

In this environment, yesterday's assumptions can quickly become tomorrow's vulnerabilities.

In my experience, the most successful organizations continuously review performance, optimize adoption, challenge operating models, evaluate emerging threats and maintain a clear understanding of where their platform is heading next.

Technology remains important, and organizations can create greater value by treating voice biometrics as an evolving business capability supported by ongoing governance, optimization and strategic oversight.

Where do you go from here?

If you answered "No" to any of these questions, you may have opportunities to improve customer experience, strengthen fraud prevention, increase operational efficiency or reduce future risk.

We help organizations , benchmark performance, optimize operations and build confidence in their future strategy. 

Sometimes a fresh perspective is all that's needed to uncover value that has been hiding in plain sight.

How many questions did you answer “Yes” to? The answers can provide a useful starting point for assessing the health of your voice biometrics program and identifying where further review may be needed. 

共有
TMT テレコム 記事 AI can clone a voice from 30 seconds of audio. Is your contact center ready?