The Blueprint for AI Leadership

AI ROI is real. 
The unlock is uneven.

Enterprises are investing, experimenting and scaling—but outcomes diverge sharply based on clarity of value, readiness to change and the foundations that support AI at scale.

In our 3rd edition of The Blueprint series, featuring 500 business and IT leaders, we reveal how organizations are navigating the age of GenAI and identify specific shifts in strategy, culture, data and architecture required to bridge the gap from experimentation to enterprise-wide leadership.

AI ROI is real. The unlock is uneven.

Operations first

54%

say GenAI has had a major impact on operational workflows and process efficiency

Humans still have agency

17%

show high confidence in agent-initiated actions

ROI is being measured narrowly

51%

measure ROI via efficiency/cost; only 9% link it primarily to revenue growth

Revenue is harder

18%

report a significant impact on sales performance and revenue generation so far

AI Leaders are racing ahead of the pack

18% of organizations—AI Leaders—are maximizing the ROI on their AI investments

AI Leaders understand that the most meaningful ROI isn't just technical—it’s personal. By shifting their focus from simple cost-cutting to human-centric outcomes such as superior customer experience and employee satisfaction, these frontrunners are building a massive lead in innovation and product development.

This maturity creates a foundation of radical trust that leaves "Followers" in the rearview. While the rest of the market hesitates, Leaders are already architecting the agentic frontier—demonstrating significantly higher confidence in autonomous actions and a clear readiness to let AI agents handle the heavy lifting.

AI Followers AI Leaders
Graph axis
36
52
58
100%
80%
60%
40%
20%
0%

See AI's impact on innovation and product development

AI delivers superior CX

Confidence in agent initiated actions

Pawan Vadapalli

The gap between AI Leaders and AI Followers isn’t a single tool, model or platform decision. It’s the ability to make value real for the business, build confidence across the workforce and scale responsibly on modern foundations.

Corporate Vice President and Global Head, 
Digital Business Services, HCLTech

Build confidence at scale

Build confidence 
at scale

Read more Build confidence at scale 

Fix your data reality

Fix your 
data 
reality

Read more Fix your data reality 

Make value personal

Move from experimentation to measurable outcomes people can see—and leaders can champion.

Make value personal

Move from experimentation to measurable outcomes people can see—and leaders can champion.

Make value personal

Are your AI investments strategic—or just darts in the dark?

For many organizations, AI adoption is being pushed by FOMO—but AI Leaders are turning that urgency into focused action. Nearly three-fourths are guided by clear business use cases and measurable value, making adoption more purposeful from the start. They are also 4x more likely to have agile structures that help AI ideas move quickly, while visible leadership sponsorship moves AI from scattered experimentation to enterprise-wide transformation.

100% 80% 60% 40% 20% 0%
 
73
22
Driven by clear organizational use cases and measurable value for adopting AI
64

line

15
Organizational structure and processes that allow AI ideas and projects to move quickly within the organization
63
36
Leadership actively champions AI adoption
AI Follower AI Leader
ceo card background

Testimonial

qoute

AI does not create enterprise value by scaling models alone; it creates value when every AI initiative is tied to a measurable business outcome. The real mandate is not to ask, ‘How fast can we scale AI?’ but ‘How intentionally can we scale impact?”

Paul VillanovaSystem Director, Consumer Product & Engineering, CommonSpirit Health
Paul Villanova

Build confidence at scale

AI doesn’t scale when only a few experts are confident. Leaders make learning and change continuous.

Build confidence at scale

AI doesn’t scale when only a few experts are confident. Leaders make learning and change continuous.

Build confidence at scale

Is cultural debt quietly compounding in the corners of your organization?

The workforce gap is becoming one of the clearest divides between AI Leaders and Followers. Nearly nine in ten AI Leaders have an organization-wide strategy for retraining and upskilling employees, creating a stronger foundation for adoption. More than half, 54%, also encourage teams to experiment with AI tools and new ways of working, making them twice as prepared to manage continuous AI-driven change.

Have comprehensive and organization-wide defined strategy for retraining or upskilling employees

28
93

Employees are encouraged to experiment with AI tools and new ways of working

18
54

Prepared to manage continuous organizational changes driven by AI

24
52
AI Follower AI Leader
ceo card background

Testimonial

qoute

Employee resistance as a narrative is indeed convenient, but it is incomplete. Workers are often more willing to adapt than assumed, particularly when they are empowered to shape how tools are integrated into their roles and can see a clear vision of how their work will evolve. In many cases, deeper structural issues are at play.”

Sebastian ReicheProfessor of People Management, IESE Business School
Sebastian Reiche

Fix your data reality

Confidence in AI is confidence in data—quality, access, governance and accountability.

Fix your data reality

Confidence in AI is confidence in data—quality, access, governance and accountability.

Fix your data reality

Can you trust AI-generated insights when the data beneath them is standing on wobbly legs?

Strong data foundations are where AI ambition starts becoming operational reality. AI Leaders are 8x more likely to trust that their data can support GenAI efforts, showing how important confidence is to progress. They are also ahead in building responsible data-sharing cultures and assigning clear ownership for AI-driven decisions, turning data into a trusted enterprise asset rather than a hidden constraint.

80% 60% 40% 20%
74
46
51
9
21
27
Are confident their data foundations can support AI initiatives
Have a fully established, responsible and trust-based data-sharing culture
Clear ownership and accountability of AI-driven decisions exists
AI Follower
AI Leader

Modernize to scale

AI ambitions stall when legacy foundations can’t support data-intensive workloads.

Modernize to scale

AI ambitions stall when legacy foundations can’t support data-intensive workloads.

Modernize to scale

How much longer can legacy architecture support the pace, scale and ambition of your business?

Scaling AI puts pressure on systems that were never built for this level of speed, complexity or demand. Nearly nine in ten organizations still lack the modern architecture needed to support AI investments, yet only one in ten are investing sufficiently in legacy modernization. Leaders recognize the issue more clearly, with about one-third calling technical debt their biggest challenge, turning modernization into the foundation for scalable AI growth.

Legacy architecture is a huge bottleneck

Tech debt
Have the modern architecture in place to scale AI investments
Investing in modern architecture
Not investing in modern architecture

The bottom line

As AI adoption accelerates, the gap between high-performing organizations and the rest of the enterprise landscape continues to widen.

Our research shows that organizations extracting the greatest value from AI are not simply investing more aggressively. They are investing more deliberately, building the cultural and technical foundations required to scale AI across the enterprise. 

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The bottom line

Looking for insights tailored to your industry?

Click the links below to download your industry-specific report.

Financial Services
PDF

Learn how AI Leaders in financial services are using trusted AI to sharpen decisions, personalize experiences and manage risk with greater confidence.

Life Science and Healthcare
PDF

Learn how AI Leaders in Life Sciences and Healthcare are accelerating discovery, improving patient outcomes and building more connected care ecosystems.

Manufacturing
PDF

Learn how AI Leaders in Manufacturing are creating smarter operations, strengthening supply chains and embedding intelligence across the production lifecycle.

Retail and Consumer Goods
PDF

Learn how AI Leaders in Retail and Consumer Goods are anticipating demand, personalizing customer journeys and turning real-time insights into growth.

Telecom and Media
PDF

Learn how AI Leaders in telecom and media are modernizing networks, automating operations and delivering richer digital experiences at scale.

DBS Digital Business Report The Blueprint for AI Leadership