GenAI-powered sales transformation: Smarter search, Faster enablement
A global tools manufacturer partnered with HCLTech to transform field sales using AI by streamlining product search, reducing support needs, and empowering sales teams with instant knowledge.
About
A global tools manufacturer collaborated with HCLTech to transform their field sales experience using GenAI. The objective was to streamline product search, reduce support dependency, and empower sales teams with instant access to product knowledge.
The Challenge
The client’s field sales team struggled with:
- Memorizing SKUs and product details
- Navigating outdated and scattered documentation
- Inefficient product search leading to increased support calls
- Lack of conversational interfaces for quick information access
The Solution
HCLTech deployed a GenAI-powered product search solution using RAG architecture. The system extracted insights from over 1500 PDF documents including catalogs, user guides, and promotional materials.
Key features included:
- Azure-based ingestion and indexing of product documents
- Agentic AI module for model evaluation
- Training for field sales on prompt engineering
- Unified interface for querying product, user, and marketing content
The Impact
The solution delivered measurable business value:
- 20% reduction in support call volume and operational costs
- 85%+ positive feedback on GenAI responses
- 50K+ monthly queries handled with high accuracy
- Improved customer satisfaction and faster sales enablement
