Digital Experience Design Studio

Overview

Leverage Design For Competitive Advantage

Achieving differentiation is a major challenge for businesses today. At HCLTech Total Experience CoE, we create differentiation through digital engagement by transforming digital applications across various platforms. Furthermore, we assist in consolidating divergent creative and technological advancements to create unified experiences. We apply design thinking techniques and experience design principles to create to create immersive, delightful and extraordinary user experiences across your application portfolio.

Solutions

Crafting Phenomenal Experiences with End-to-end Design Solutions

Design and innovation needs are at the core of our entire design process. This helps us come up with intuitive and snug-fit solutions that are successful and achieve widespread adoption. Our offerings include:

Strategy and research

We begin with understanding the businesses and the users with the help of various research techniques.

Visual design

We synthesize our understanding and apply design thinking techniques to arrive at a design strategy and solution.

Envision and prototype

We get into design and product detailing: elements of design thinking including interaction design and visual design specifications.

Engineering

We bring our designs to life by developing the designs to deployable code.

Validate

We evaluate and validate the code to align with the customer needs.

Analyze and synthesize

We analyze our learnings and synthesize our understanding to craft solutions tailored to industry needs.

Services

Delivering the Design Advantage

We bring best-in-class experience across all user interactions (touch, gesture and voice), devices, form factors and touchpoints to craft solutions tailored to your unique requirements.

Experience design

We specialize in design services encompassing UX strategy and research, usability studies, design thinking, visual and interaction design, inclusive design and data visualization.

Experience engineering

We support UI architecture consulting, greenfield development, front-end modernization, responsive and hybrid web design, frontend tech audit and accessibility services.

Extended reality

Our comprehensive XR services include field research and consulting, UX design for XR experiences, 3D content design, AR/ VR/ XR app development, and WebXR and Web 3.0 support to ensure a seamless and immersive digital environment.