Simplify Your Customer Experience through HCLTech X
HCLTech X is the ultimate engagement platform, enabling brands to define, design and adopt end-to-end content-to-commerce-to advocacy experiences for their consumers. Our unique platform helps you manage, analyze and monetize your customer journeys.
It empowers users with seamless real-time publishing and authoring experiences. Enriched with intelligent, actionable insights and seamless integration with video, social media, notifications, community engagement, loyalty programs, gamification and more, the platform is designed to foster deeper and more meaningful engagements.
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Our SaaS offerings
At HCLTech, we are constantly innovating to deliver exceptional experiences that delight our customers at every touchpoint.
HCLTech X’s unified solution manager helps you manage interactions using an intuitive drag-and-drop interface with dynamic commerce, community, loyalty, video, live streaming and gamification components.
Target customers across email, web, social and text with automated messages sent according to the workflows and timing you define. Workflows may be created using templates, custom-built from scratch or modified mid-campaign to achieve better results.
With HCLTech X, empower your brand with commerce capabilities that help you convert and monetize your clients effectively.
HCLTech X orchestrates unforgettable digital experiences across all your customer touchpoints. Its user-friendly experience layer has a library of SEO-enabled prebuilt components that facilitate the effortless creation and distribution of engaging content.
Craft personalized experiences and tailor them to specific user segments using HCLTech X's CDP. HCLTech X helps define your target audiences, unify your data and connect with your customers more effectively.
Using Al, HCLTech X creates intelligent dashboards for reporting while helping you predict client actions by feeding insights back into the system.
HCLTech X is Industry-agnostic
Retail
Hospitality
Travel
Transportation
Sports and eGaming
Banking, Financial Services and Insurance
Media and publishing
Healthcare and Life Sciences
See Our Solution at Work
HCLTech X Powered Manchester United’s Digital Fan Engagement*
HCLTech drove the digital transformation for Manchester United, one of the world’s most iconic sports brands. In terms of global fan base, Manchester United is #1 in fan engagement with 659 million followers worldwide.
*HCLTech has no current commercial relationship with Manchester United Football Club.
Between September 2015 to June 2022, HCLTech led the digital transformation for Manchester United, delivering the X platform that continues to support the club's digital channels.
HCLTech X Powered Manchester United’s Digital Fan Engagement*
HCLTech drove the digital transformation for Manchester United, one of the world’s most iconic sports brands. In terms of global fan base, Manchester United is #1 in fan engagement with 659 million followers worldwide.
*HCLTech has no current commercial relationship with Manchester United Football Club.
Between September 2015 to June 2022, HCLTech led the digital transformation for Manchester United, delivering the X platform that continues to support the club's digital channels.
Happy Path – A Brand’s Journey
Watch how HCLTech X helps a brand manage customer engagement at every touchpoint, throughout their lifecycle.
Watch how HCLTech X helps a brand manage customer engagement at every touchpoint, throughout their lifecycle.
Happy Path – A Customer’s Journey
Watch how HCLTech X improves the customer experience throughout their lifecycle and converts them from customers to brand-loyal fans.
Watch how HCLTech X improves the customer experience throughout their lifecycle and converts them from customers to brand-loyal fans.
The HCLTech X Advantage
Seamless user experience
An all-in-one platform that orchestrates seamless user experience with best-in-class data platform at the back
No product lock-in
A robust composable platform that prevents hassles of product lock-in, hence democratizing technology options
Low total cost of ownership (TCO)
Low TCO and ready-to-deploy engagement features that drive loyalty, increase revenue, lower interaction costs and enhance resource effectiveness
Quicker time-to-market
Ready-made library of pre-built components and templates that reduce time to market by up to 50%
Scalable
A scalable and open-source platform compliant with geo-specific governance, risk and compliance (GRC) guidelines
Awards and Recognition
UK Business Awards 2022
Gold for Best Use of Technology and Bronze for Best Innovative Product – B2B
ENGAGE Awards 2022
‘Highly Commended’ for Best Use of Technology and Innovation in Customer Engagement
NASSCOM Spotlight Awards 2023
For Product Innovation|Market-first Innovation
UK Cloud Awards
Best Digital Transformation
ISG Paragon Awards
For Imagination: Creativity and Entrepreneurship
Sports Business Awards
Gold for Best Fan Engagement and Silver for Sports Tech of the Year
UK Digital Experience Awards
Gold for Best Digital Change and Transformation Project/Platform
AVA Digital Awards 2019
For Creativity and Design
Testimonials
Resources and Insights
HCLTech X - The ultimate engagement platform
HCLTech X, our composable, cloud-native, Digital Experience Platform, delivers seamless integration across the martech stack and works for all industries.
Coleman Parkes Research on delivering personalized CX for marketing success/excellence
Research study to get insights from marketers to understand their current roles and identify their underlying needs and challenges in achieving CX excellence.
The emerging trends defining the Digital Experience Platform market
Digital Experience Platforms (DXPs) have become an indispensable ingredient for organizations seeking to create compelling customer experiences.