Driving net-zero transformation with smart energy solutions
Overview
A leading energy provider set out to embed sustainability into the core of its operations, aiming to accelerate its net-zero carbon journey. As part of its strategy, the company envisioned building a connected energy ecosystem powered by a SmartGrid and SmartMeter solutions to enable efficient, reliable and cost-effective energy networks.
We partnered with the client to implement a Smart Energy program, focusing on innovative solutions for future energy homes and supporting their commitment to a sustainable future.
The Challenge
The client's primary challenge was embedding sustainability into its corporate strategy and transitioning to a net-zero carbon footprint. This involved leveraging digital technologies to make energy networks efficient, reliable and cost-effective. They needed solutions for SmartGrid and SmartMeter technologies, as well as strategies to drive new customer acquisition for smart energy solutions and reduce carbon emissions through remote assessments.
The Solution
We implemented a multi-pronged Smart Energy program that brought together AI, customer-centric design and intelligent platforms:
- Enabled installation of solar-powered heating systems across key European regions
- Built an AI-based recommendation engine offering various plans to consumers based on their needs
- Ran targeted campaigns throughout the year on competitive pricing to drive new customer acquisition
- Built a real-time booking platform allowing customers to book video assessments for Smart Energy solutions installation
- Used Azure AI Custom Vision to conduct remote assessments in the eMobility space
- Developed widgets to show customer views and ratings for products and integrated them into web application journeys
- Incorporated discount vouchers and social platform referral solutions into web journeys
The Impact
The solutions delivered by us provided significant business benefits for the energy company, impacting lead generation, cost reduction and carbon emission.
- 25–30% increase in solar panel leads, driving higher revenue
- Over 150 tonnes of CO₂ emissions avoided through reduced travel and smarter installations
- 10% lift in conversion rates and 40% cost savings by eliminating most physical visits
- 2x rise in engagement through referral-led social campaigns
- 7% increase in sales of top-rated, eco-efficient boilers
Beyond the Numbers
This engagement propelled the energy company towards its net-zero goals, integrating sustainability deep into its operations and customer offerings. By leveraging AI and digital platforms, We helped the client not only optimize energy networks but also enhance customer engagement and reduce environmental impact. This strategic partnership enables the client to adapt to evolving energy demands and lead the transition to a more sustainable future.
Celebrating Success
Our efforts in creating smart energy solutions and reducing carbon footprint underscored the client's commitment to a sustainable future and significantly enhanced the Total Experience for both consumers and the planet. This success story exemplifies how advanced digital capabilities can drive impactful environmental outcomes while fostering business growth and customer satisfaction.
This achievement also reflects insights from Implementing Responsible AI in the Generative Age whitepaper, which found that 76% of executives see responsible AI as a high or medium priority for creating competitive advantage, while 92% plan to increase investments in responsible AI in the next 12 months. These trends highlight how AI can be a powerful driver for sustainable innovation when implemented responsibly.
