A leading aesthetic pharmaceutical enterprise was struggling to scale operational efficiencies due to multi-vendor technology landscape. It lacked a cutting-edge responsive digital marketing ecosystem and an integrated view of consumer behaviour across the spectrum of digital and social channels.
HCL designed and enabled marketing operations to leverage customer data as a business driver for seamlessly translating marketing strategy into execution. In addition to this, HCL implemented numerous other measures to ensure that all the business challenges were addressed, resulting in significant benefits.
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