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HCL helps to create unparalleled digital fan experience for one of the Leading Professional Football Club from England. The customer having a huge fan base wanted to enhance their experience at the same time leveraging it for business benefits and opportunities. The customer wanted a unified and immersive fan experience for all its fans across the globe through various channels like web, app and other multiple platforms in order to deliver content and also provide unmatched user experience.
It was also looking for opportunities to harness the potential from the digital revenue stream. Increasing the brand monetization meanwhile taking advantage of opportunities than opened up for sponsors and partners to promote their businesses, products as well as services through the various digital platforms. All this required to enhance the overall engagement of fans on multiple platforms through modes like commerce and content. In order to achieve all this, customer was looking for a collaborative partner who is capable of delivering not only an exceptional service performance but also an underlying delivery model.
HCL developed and delivered a solution that met all of the customer’s requirement at the same time giving Omni channel experience for its customer’s fan base. HCL developed and offered a solution that enabled its customer’s fans to stay connected on the go. The platform was also capable of providing ease of collaboration to its partners as well. The solution offered by HCL offered multiple benefits ranging from time efficiency, cost efficiency, aid in business expansion, enhanced reach, engagement etc.