HCL’s ADvantage Pega Experience Amplifier solution provides an end-to-end framework to build & deliver meaningful and contextual experiences for marketers across different digital touch points leading to brand marketing, prospect conversion and retention. The solution powered by Pega Infinity platform, Pega CDH (Customer Decision Hub), Adobe Experience Cloud, Adobe Experience Platform provides enterprises the ability to build data-driven experiences, AI-led conversations and deliver contextualized one-to-one customer engagement. It enables scalable digital solutions for shaping tomorrow’s customer experiences, hyper-personalization and the experiences that touches lives. The key highlight of the solution is the ability to complement the various Adobe components (Analytics, Target, AEM, Campaign etc.) with the Pega Infinity Platform & Always On Brain Pega CDH to unlock the value of data & amplify the experience.