Transforming e-commerce performance with 100% uninterrupted availability
Our client is a leading telecom company known for their innovative mobile and data services. With a strong focus on enhancing customer experiences, they sought to optimize their e-commerce platform to attract prospective customers and convert browsers into loyal buyers.
They partnered with HCLTech to improve the performance and user experience of their e-commerce website, ensuring a fast, secure and intuitive customer journey.
The Challenge
Boosting website performance and security to enhance customer satisfaction
Our client faced significant challenges ensuring a seamless experience for users exploring their e-commerce website, including:
- Slow page loading times: Pages such as the Product Listing Page (PLP), Product Details Page (PDP), Plans page and Services page experienced backend API delays, resulting in long load times and reduced user satisfaction
- Navigational challenges: Customers found exploring and navigating the website difficult
- Data security and compliance: Since sensitive customer data is exchanged, it is critical to implement robust security measures and ensure compliance with strict privacy regulations
The Objective
Optimizing the e-commerce platform for speed, ease of navigation and security
The client aimed to:
- Minimize page-loading times to elevate the user experience and increase conversions
- Create an effortless, intuitive user interface to guide prospective customers seamlessly through their buying journey
- Strengthen data security measures to ensure compliance with privacy regulations
The Solution
Delivering speed, security and scalability through innovative solutions
HCLTech worked closely with the client to address their challenges, using a mix of design upgrades, technology enhancements and security improvements.
Enhanced design for simplicity:
- Developed detailed, annotated wireframes with innovative information placement and intuitive user controls to enhance navigation and usability
Improved website speed:
- Implemented an AEM (Adobe Experience Manager) catalog workflow that efficiently fetch and organize the latest data about devices, plans and services. This ensured faster updates and quicker response times
- Created a caching system to store frequently used information so it could load instantly for users
Commerce micro-app development:
- Created a micro-app to fetch catalog and marketing data from the cloud front for quicker access
Seamless navigation:
- Developed tools to connect the website’s front end and the backend efficiently, ensuring smooth navigation even during high traffic
- Introduced fallback measures so the website stayed functional even if there were server issues
Enhanced security:
- Implemented TAAPSEC (POP token) security protocols for every API call
- Adhered to strict privacy regulations to safeguard customer data
- Established a secure development and deployment pipeline to minimize vulnerabilities
The Impact
Transforming the e-commerce platform for faster, secure and seamless experiences
HCLTech’s solution delivered measurable improvements for our client’s e-commerce website, including:
- Drastically reduced page loading times: From 2 to 3 seconds to just 200 milliseconds, enhancing user satisfaction
- Enhanced customer experience: Improved customer satisfaction through a more intuitive and reliable website
- 100% site availability: Even if the backend system fails, cached responses enable uninterrupted functionality, ensuring high availability and minimal downtime
- Enhanced performance: Significant improvements on PLP, PDP, Plans and Services pages
- Accelerated API performance: APIs exposed via Redis and Cloud Front were 8-10 times faster than conventional SaaS APIs
- Strengthened security: Robust measures safeguarded sensitive data, fostering customer trust
- Increased conversions: Optimized user journeys and faster load times led to higher conversion rates
Through an innovative design, optimized workflows and advanced caching mechanisms, HCLTech helped transform our client’s e-commerce platform into a fast, secure system with a user-friendly experience. This collaboration not only enhanced customer satisfaction but also reinforced their position as a leader in digital innovation.
Related Case Studies
Defending telecom revenues with an AI-powered shield against IRSF and SIM-boxing
Explore how HCLTech reduced fraud response time by 85% and cut revenue leakage by 50% for a global telecom using AI-powered, rule-driven detection.
