The very recent Pokemon Go saga has indicated that today's generation is very quick in adopting tech-enabled innovations and trends. So the challenge for the CMO is to plan their marketing campaigns across these new and emerging technology platforms.

HfS Research in partnership with HCL outlines 3 strategies that can help CMOs navigate better in this tech-driven consumer world.

Find out which strategy is best suitable for your organization. How can engineering service providers make a difference for your marketing campaigns?

The report shows how Intelligent Marketing Technologies helps in delivering significant value to clients. A word of advice for the CMOs:

• Decouple the campaign process
• Audit the campaign meticulously
• Don’t reinvent the wheel; leverage reusable technology tools and components

Are you ready to fast forward to technology enabled marketing? Read this research report to know more.