Right along the eastern coastline of the United States, an entire chain of convenience stores and gas stations were struggling with uninspiring in-store experience across all their locations. This was caused by a gap in understanding their customers’ needs and sentiments and an inability to meet their suggestions. The organization also didn’t have a single source of data at their disposal, which hampered seamless and timely access as well as the ability to provide personalized solutions to customers. In order to address these challenges, the organization decided to embark on their digital transformation journey and chose HCL as their partner. How the organization deployed our next-gen master data management and other digital solutions to define crucial in-store data elements and create dashboards, among other features, to offer a seamless retail shopping experience and an increase of over 25% in revenue, is elaborated up on in our case study.