The customer is the world’s largest fast food chain, serving around 69 million customers across 119 countries, through more than 36,000 outlets.
HCL’s partnership started in 2007, to build a Web Content Management platform for their US-based marketing organization. HCL and the client’s IT team decided to look beyond the US market and build a Global Desktop Framework that can be utilized across many other countries that the client operates in. Since then, HCL has helped the client in their digital transformation marathon to build a framework-driven digital marketing process, across their branding channels. In doing so, HCL has leveraged the concept and features of its Customer Experience Platform (CEP) to enable the client in delivering 21st century customer experience.