A supply chain control tower adds significant value by offering real-time visibility, proactive issue management, improved collaboration, and data-driven decision-making. By aggregating data from various sources, it enables stakeholders to identify bottlenecks, manage risks, and make informed choices. With capabilities such as analytics, inventory optimization, process efficiency, and enhanced collaboration, a control tower drives operational excellence, reduces costs, and provides a competitive edge in today's dynamic business landscape. It helps address challenges such as limited visibility, supply chain disruptions, ineffective processes, inadequate collaboration, demand forecasting, and risk management, resulting in improved supply chain efficiency and performance.