Effective storytelling amplifies the impact of business intelligence by transforming complex data into engaging, memorable narratives that enhance decision-making and improve insight retention. Our latest whitepaper presents a structured approach to storytelling using BI tools, illustrated through a manufacturing case study focused on root cause analysis of production decline.

Industry perspective and future outlook: HCLTech emphasizes storytelling in data analytics, integrating narrative capabilities with BI to democratize data value. Around 30-40% of customers are adopting these capabilities, with expectations for growth as natural language generation advances.

Storytelling in BI: Narratives make data 22 times more memorable, combining visuals and context to explain key insights. AI and NLP enhance dashboards by automating explanations and generating insights.

Traditional BI challenges: Manual analysis, hidden insights and slow decisions, and disconnected data from action.

Manufacturing scenario: Managers face productivity loss and missed opportunities due to scattered data and complex dashboards, making it difficult to identify root causes.

Storytelling approach: Using Freytag’s Pyramid (exposition, rising action, climax, falling action, resolution), BI tools guide users from problem identification to actionable recommendations.

Benefits: Structured storytelling clarifies data, speeds up decisions, boosts credibility and improves retention.

HCLTech sees growing adoption of narrative BI, with 30-40% of customers leveraging these capabilities and further growth expected as technology evolves.

To learn more about our latest actionable storytelling insights, download the whitepaper now.