At this time, the trend toward as-a-service consumption continues to grow. In a world where mixtures of on-prem as well as public and private cloud systems and applications make up the IT infrastructure, traditional operating models are unable to deliver the proper balance of agility, control, and scalability.

Every patient is unique and every patient’s journey is unique. That’s why it’s important to allow the patient to drive the topics and the cadence of the engagement based on what’s happening in that patient’s journey at that particular time. Patient journeys evolve based on a number of factors such as how recently they’ve been diagnosed, how they’re doing on the therapy and how they’re feeling.

Recently I had an interesting question posed to me. Someone asked me to help explain to management at his company what happens when the drug safety (DS)/pharmacovigilance (PV) group does not do a good job! Management wanted to know why they needed to continue to invest in more and more resources to report bad things about the company’s products.