
Anurag Anand
Associate General Manager – HCL Retail & Consumer Goods Consulting , HCLTech
Writes About :
Anurag is a Sales and Supply Chain consultant delivering services for Manufacturing, Retail and Consumer Goods across functions including Warehousing & Distribution, Multi-channel strategies, market entry strategies, pricing strategies and analytics
By:
Anurag Anand, Associate General Manager – HCL Retail & Consumer Goods Consulting
While numerous articles talk of delivering a seamless omnichannel experience by leveraging such factors as common customer databases, digital, customer interactions, analytics, and socialytics, none of these factors touch upon the backbone of the omn...