Javier Macineiras is the Director of Strategy and Sales at HCL's Microsoft Business Unit. He has over 20 years of experience in the technology and consulting business, working across diversified industries including e-commerce, automotive, and aeronautical. Javier started his career with Accenture in Spain and later moved to United States, where he has spent over a decade working, focused on: designing, developing, implementing, and executing go-to-market strategies throughout America, Europe, and the Middle East. With his deep expertise and experience of process improvement, project management, network development, and sales, he has designed and deployed private telecommunication and cloud networks in Brazil and Mexico, managed regional branches, and created strategic cybersecurity and cloud solution alliances. In the last four years, Javier has co-founded and led the strategy and digital departments of Digital Impact Evolution, an IT startup company, specializing in intelligent automation and digital transformation consulting services, across industries and geographies, including India and China. 

Javier obtained a master's degree in Business Administration from Kellogg School of Management in the United States, after graduating with honors in Business Administration from Manchester Metropolitan University in the United Kingdom. A father of three adorable kids, a technology lover, and a passionate consultant - whose passion aligns with HCL’s and Microsoft’s vision of empowering every person and every organization on the planet to achieve more.