HCL’s DIGITAL EXPERIENCE PLATFORM SERVICES THAT POWER YOUR CUSTOMER JOURNEY TO GREAT – A CMO PERSPECTIVE
Digital enables anytime/ anywhere transactions and adds agility, speed to every aspect of business including people, processes, and platforms. We at HCL, believe CPG companies should take advantage of technology trends to gain the competitive edge they require to fulfil the desires of the end-consumer and stay relevant in the market. Disruption in marketing trends is being driven by technology. it has become an integral and disruptive force in the current marketing landscape, leading to a fundamental shift in priorities for the CMOs.
The focus of HCL’s digital marketing services is to transform customer experiences aligned to modern digital channels across the customer journey touchpoints. HCL believes that in order to stay ahead of digital marketing trends, a range of services including advisory, user experience design, implementation, digital operations, support, and optimization are needed, along with a keen focus on rapid innovation and agile delivery.