Smart analytics for a global product powerhouse

5 min read
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5 min read
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Client Overview

A global consumer and industrial products company partnered with HCLTech to modernize its data and analytics landscape. As part of a broader digital transformation initiative, the client aimed to improve decision-making, reduce manual data handling, and enable scalable insights across business functions.

The Challenge

Modernizing data operations for insight-driven decisions

The client’s data operations were fragmented, relying on manual processes and siloed systems to manage marketing, product, and operational data. This led to delays in generating insights, inconsistent reporting, and limited ability to scale analytics across teams.

With growing data volumes and increasing demand for real-time insights, the organization needed a robust, intelligent solution that could unify data sources, automate workflows, and empower business users with timely, actionable information.

Key challenges included:

  • Disparate data sources across platforms such as Meta for Business, Google Ads, and Amazon Advertising
  • Manual data processing that slowed down reporting and decision-making
  • Limited scalability of existing infrastructure for advanced analytics and AI
  • Inconsistent reporting standards across business units
  • Lack of centralized architecture to support secure, role-based data access
The Challenge

The Solution

Cloud-native transformation of data and analytics operations

To streamline and scale the client’s data capabilities, HCLTech implemented a comprehensive solution leveraging Azure and Databricks. This platform was designed to automate data ingestion, improve data quality, and deliver real-time insights through advanced reporting and predictive analytics.

At the core of the implementation was a cloud-native data lakehouse architecture, supported by automated pipelines and modern reporting tools.

Key features of the solution included:

  • Scalable data ingestion pipelines using Azure Data Factory and Databricks
  • Automated data quality checks and transformation workflows
  • Centralized data platform enabling secure, role-based access for business users
  • Power BI dashboards and KPIs tailored to marketing and product teams
  • Predictive modeling capabilities using historical campaign data
  • Real-time performance monitoring and visualization tools
The Solutions

The Impact

Efficiency gains in enterprise analytics

The solution transformed the client’s data operations by accelerating insight generation, improving reporting consistency, and enabling data-driven decision-making across the enterprise.

By combining cloud-native engineering with advanced analytics, HCLTech helped the client overcome data silos and manual bottlenecks, thereby setting a new standard for agility, accuracy, and insight-driven growth.

  • Faster decision-making through real-time dashboards and predictive analytics
  • Improved campaign effectiveness with data-backed targeting strategies
  • Reduced manual effort via automated data workflows and infrastructure
  • Consistent and secure reporting across business roles and functions
  • Future-ready data architecture supporting scalability and innovation
The Impact
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