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Driving Progress

As the Official Digital Experience Partner of the DP World Tour, HCLTech is enriching the experience for the global golf community, reimagining how the sport is followed in a connected world. Together, we are driving digital transformation across 42 tournaments in 25 countries, redefining how the game is consumed from the fairway to the screen.

Driving Progress

A New Era of Fan Experience

Watch DP World Tour players Min Woo Lee, Paul Waring, Nicolai Højgaard and Ryan Fox tee up what fans of golf’s global tour can expect from our new partnership.

Partnership Video
 

Message from Leadership

Jill Kouri
Jill Kouri
Quotes

We’re excited to partner with the DP World Tour–as both a client and a core marketing activation partner. On the client side, we’re excited to be involved in a digital transformation program that will make it easier for fans to discover, analyze and share the moments that matter. From a partnership perspective, the collaboration further amplifies HCLTech’s global brand presence, expanding our reach to diverse international audiences, primarily in Europe.”

Jill Kouri 
Chief Marketing Officer | HCLTech

Michael Cole
Michael Cole
Quotes

The DP World Tour has a truly global fan base, which demands a world-class digital ecosystem to engage fans seamlessly, week after week. As we continue to elevate our digital ambition, we selected HCLTech for its deep engineering heritage, proven expertise in building large-scale, always-on digital platforms and its ability to translate technology into meaningful fan experiences.”

Michael Cole
Chief Technology Officer I DP World Tour

Scaling Global Impact through Premier Partnerships

Global Reach Across Premier Tournaments

As an Official Marketing Partner of the DP World Tour, HCLTech brings its brand to life across one of the most international platforms in sport. With a presence across six marquee tournaments—BMW International Open (Germany), Omega European Masters (Switzerland), Amgen Irish Open (Ireland), BMW PGA Championship (England), FedEx Open de France (France) and DP World Tour Championship (UAE)—the partnership enables high-impact hospitality, on-site and digital activations.

Spanning key global markets, this strengthens our visibility and engagement with diverse international audiences, particularly across Europe, while reinforcing our position as a leading global technology brand.

Reimagining the Digital Fan Experience

HCLTech has been selected by the DP World Tour to lead a multi-year transformation of its global digital ecosystem, with fan experience at its core. Anchored around the Tour’s website and app, we are building next-generation platforms that redefine how audiences discover, follow and engage with golf.

Leveraging our strengths in digital engineering, experience design and data, this ecosystem will deliver seamless, real-time and personalized experiences for fans, players, media and partners worldwide.

Next generation platforms

Golf's Global Tour #DrivenByHCLTech 

Global Brand Campaign DP World Tour