A leading F200 insurer, with revenues in excess of $35 billion and more than 11.5 million members, was facing certain impediments. The client was striving to provide inspiring experience to its members and release more relevant & personalized solutions. Its vision was being impacted by insufficient social derived insights and lack of an integrated data & analytics fabric.
HCL conducted surveys and analyzed unstructured & semi-structured data across social media feeds, conversations on member satisfaction & feedback to understand customer sentiment and offer personalized, relevant services. In addition to this, HCL implemented a number of measures to ensure that the challenges faced by the client were neutralized, resulting in significant benefits.
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