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The company is the world’s leading chain of fast food restaurants headquartered in the United States. The customer was immensely challenged by managing and tracking its global brand presence across a myriad of communication channels - the key to maintaining its identity, which translates into customer acceptance, awareness and ultimately sales. Based on a thorough understanding of the customer’s business and technology challenges, HCL, with its vast experience in the areas of digital marketing and web experience, was able to come up with the ideal solution—Digital Engagement Platform (DEP)—a one stop shop to address all the client challenges.