For the past few decades, companies have been using information technology (IT) as a tool to run an efficient and agile business. These capabilities called the ‘systems of records’ used to reduce the cost of operations have since then become commoditized.

The next step in the evolution of IT capabilities was ‘systems of differentiation’ which helped companies expand revenue. This was achieved by integrating the enterprise and extending the integration to its partners thereby reducing the barriers to conduct business.