Skip to main content Skip to main navigation Skip to search Skip to footer

HCL’s CMS solution enabled a global player in the entertainment industry to lower operational costs and increase ROI

HCL’s CMS solution enabled a global player in the entertainment industry to lower operational costs and increase ROI

Client Information

The customer, a global player in the entertainment industry, creates and programs branded entertainment on television and other platforms for consumers around the world. The company engages audiences on television, motion picture, and a wide range of digital media through many of the world's best known entertainment brands.

Business Challenges

  1. The customer was having a homegrown application to create and publish web content which was unable to meet the growing marketing needs of the media industry. IT turnaround time was high and repeated customizations had made the application non-scalable and inflexible.
  2. Business was highly dependent on IT for any minor change on the web sites and this had a long turnaround time.
  3. The customer feedback on the website experience was not good and they were not able to sustain/grow the site traffic and conversions
  4. With the expansion in business, enabling and including the new markets was not possible on the home grown system

HCL Solution

HCL leveraged its proprietary product selection framework that captures the functional and non-functional requirements and assigns them a weightage based on relevance and importance. A selected list of Web content products are then rated against the features based on its experience with that product, feedback from other customers, analysts findings, and various inputs based on the Proof of Concept (POC) and historical data in the knowledge base. Based on the rating, HCL selected HP Autonomy/ Teamsite as the platform of choice.

DOWNLOAD THE SUCCESS STORY

Contact Us
MAX CHARACTERS: 10,000

We will treat any information you submit with us as confidential. Please read our privacy statement for additional information.

We will treat any information you submit with us as confidential. Please read our privacy statement for additional information.