The client is one of the world’s leading media and entertainment companies involved in development, production, and marketing of entertainment, news, and information to the global audience.
The company was growing at more than 10% for three consecutive years, which led to an expansion in its application portfolio. It witnessed an increase in the user database by 30% and in the data captured by twofold. The support requirement intensified radically and the company was on the lookout for a more scalable solution. HCL proposed an assessment of their environment with its proprietary framework, DRYiCETM. It would help in identifying automation opportunities across the value chain.
The media and entertainment conglomerate could boost its efficiency and productivity as it achieved end-to-end automation with DRYICETM.
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