What is Business-to-business (B2B)? | HCL Technologies

TECHNOLOGY Q&A

Business-to-Business (B2B) Marketing

What is Business-to-business (B2B)?

Business-to-business (B2B) refers to business that is conducted between companies, rather than between a company and individual consumers. Business-to-business stands in contrast to business-to-consumer (B2C) and business-to-government (B2G) transactions.