What is Business-to-business (B2B)? | HCLTech

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Business-to-Business (B2B) Marketing
What is Business-to-business (B2B)?

Business-to-business (B2B) refers to business that is conducted between companies, rather than between a company and individual consumers. Business-to-business stands in contrast to business-to-consumer (B2C) and business-to-government (B2G) transactions.