The pandemic has expedited the demand for omni-channel solutions and accelerated innovation, with organizations continuing to evolve and adapt strategies within a fast-changing business climate to stay ahead of the competition.
Top performing omni-channel companies leverage data with innovation, particularly in eCommerce to enhance performance to drive company success. Speakers from Microsoft and HCLTech will share real-world experiences and a perspective on why envisioning retail transformation matters for your business. Learn how changes in customer shopping habits are creating a “new normal” to navigate lockdowns and re-opening and hear more about what are the emerging technologies that are driving retailer success.
In this on-demand webinar, we will address the following:
- Emerging digitization trends
- The challenges of the digital era
- Digitization initiatives and features
- Business to commerce (B2C) across different industries
- Business to business (B2B) across different industries
- Solution planning

Brion Reusche is the Worldwide Solution Strategy Director for Dynamics 365 Commerce at Microsoft with a track record of successfully working with Microsoft business application customers on their digital transformation journey. Brion’s expertise is retail and direct to consumer industries, having architected, sold, implemented, and supported Dynamics 365 Commerce at Columbia Sportswear, Hickory Farms, Pet Supplies Plus, and GameStop.

Jason Mills, Microsoft Retail Vertical Lead, Business Development at HCLTech. Jason has 20+ years of technology solution creation experience helping customer solve critical business problems. Jason leads Dynamics 365 and Power Platform solution sales focusing on driving innovation, process automation and intelligent insights to C-Suite business stakeholder. His passion is to advise clients on aligning product, partner and account team resources to produce transformational outcomes with Microsoft's market leading cloud technologies.

Faiq Wyne is a Business Architect - Commerce and Analytics at HCLTech. Faik has deep experience in analyzing business requirements to design solutions for the retail industry. He has helped customers with the adoption of Microsoft D365 for e-commerce, unified order fulfillment operations, Customer Service, Amazon (FBA), subscription plans; and architecting solutions for data initiatives like, order fulfilment and revenue forecasting.

Misty Allen is a Global Black Belt for Business Applications at Microsoft, focused on the retail Industry. Misty’s career has been focused on the digital transformation journeys of Microsoft Business Application customers. This includes expertise as a Microsoft Partner Solution Architect, Project Manager and Implementation Consultant for Dynamics 365. She is passionate about the retail Industry and has worked with customers such as Columbia Sportswear, Costco, Starbucks and Gibson Guitars.