Real-time In-store Insights (RII): Retail Space | Retail AI | HCLTech

Real-time in-store insights solution

A Non-Intrusive, Intelligent Solution To Reimagine The Retail Space

Omni-channel Retailing

The world of retail is changing. A next-gen shopper has access to unlimited choices as the omnichannel retail strategy gains predominance. Shrinking product life cycles and mounting margin pressures threaten the very existence of the traditional retailer as the retail shopping experience transforms. Strict regulations around end-user privacy make it increasingly more difficult to gain in-store insights around the connected shopper, handing omnichannel retailing the advantage in their bid to match the shopper’s growing expectations. HCLTech’ Real-time In-store Insights (RII) buys into the limitless power of IoT, enabling the retailer to make real-time, intelligent decisions and reimagine the retail space of tomorrow while co-creating a personalized shopping experience with the modern, connected shopper.

Real-time In-store Insights (RII) utilizes radar-sensing technology and camera imaging to capture accurate demographics and shoppers’ real-time insights and location data. It uses distributed computing technology and AI to track key shopper touchpoints and represents those on web-based dashboards in the form of powerful and correlated retail insights, heat maps, and trend reports—facilitating quick tactical and strategic decision-making.

The RII solution is versatile and can be rapidly scaled up without incurring significant establishment costs, resulting in high ROI. A shopper’s privacy concerns are easily alleviated, as they can run independently of end-user devices.

RII features

A Retail AI solution that transforms businesses into next-gen enterprises


Real-time metrics, heat maps, dwell times

Highlights key retail touchpoints and in-store interaction times, provides real-time accurate footfall count. It can be correlated with staffing requirements and in-store promotions, and provides insights into queue management and in-store operations.


Interactive dashboard

Visibility of legacy and real-time retail insights anywhere, anytime on web-based apps. Custom analytics and role-based access for different levels of decision-making.


Composite Retail metrics

Retail analytics that can be integrated with existing ERP, CRM and PoS software, and correlated with inventory, sales, and profitability metrics.


Scalable, affordable, and accurate

Re-composable, distributed architecture that supports global deployment, easily retrofittable solution, with minimal IT and structural requirements. Innovative radar technology can overcome inclement in-store conditions and run independent of end-user devices.

RII benefits

Co-creating ‘The Store of Tomorrow,’ powered by Retail IoT solutions

Redefine smart shopper

  • Create rich, contextual demographic sets
  • Correlate with seasonality and product listings
  • Retail analytics driving better understanding of buying behavior

Optimize in-store operations

  • Redefine in-store layout and staffing models
  • Improve inventory turns based on footfalls and purchase trends
  • Optimize operational costs

Personalize in-store experience

  • Run intelligent in-store promotions
  • Track and improve shopper-staff interactions at key touchpoints
  • Design smart planograms, increase conversion rates
  • Personalize in-store retail journey

Scale and transform

  • Easily scalable architecture ensures high ROI
  • Integrate with PoS and loyalty programs to improve retention
  • Design adaptable business models based on real-time insights
  • Eliminate obsolescence and redefine product life cycles

Functional workflow

Intelligent architecture for the next-gen retail space

Retail Space

Why HCLTech?

Unmatched Capabilities Expanding New Horizons In IoT


Accelerator for device


Data Analytics

IDEA Gateway

Reference design for an intelligent device

Platform Acceleration Suite

Build next generation cloud services


Global IoT Services Wave for Connected Business Operations, Q4 2018



ISG Research Quadrant for IoT in Healthcare, US Market 2018



ISG Research Quadrant for IoT in Connected Cars, US Market 2018



ISG Research Quadrant for Overall IoT Services, US Market 2018


Winner’s circle

HfS Blueprint Guide: Industry 4.0 Services, 2017



IoT Services Peak MatrixTM assessment, 2017



Zinnov Zones, IoT Technology Services, 2016


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