The world of retail is changing. A next-gen shopper has access to unlimited choices as the omnichannel retail strategy gains predominance. Shrinking product life cycles and mounting margin pressures threaten the very existence of the traditional retailer as the retail shopping experience transforms. Strict regulations around end-user privacy make it increasingly more difficult to gain in-store insights around the connected shopper, handing omnichannel retailing the advantage in their bid to match the shopper’s growing expectations. HCLTech’ Real-time In-store Insights (RII) buys into the limitless power of IoT, enabling the retailer to make real-time, intelligent decisions and reimagine the retail space of tomorrow while co-creating a personalized shopping experience with the modern, connected shopper.

Real-time In-store Insights (RII) utilizes radar-sensing technology and camera imaging to capture accurate demographics and shoppers’ real-time insights and location data. It uses distributed computing technology and AI to track key shopper touchpoints and represents those on web-based dashboards in the form of powerful and correlated retail insights, heat maps, and trend reports—facilitating quick tactical and strategic decision-making.

The RII solution is versatile and can be rapidly scaled up without incurring significant establishment costs, resulting in high ROI. A shopper’s privacy concerns are easily alleviated, as they can run independently of end-user devices.