Real-time in-store insights solution
A Non-Intrusive, Intelligent Solution To Reimagine The Retail Space
The world of retail is changing. A next-gen shopper has access to unlimited choices as the omnichannel retail strategy gains predominance. Shrinking product life cycles and mounting margin pressures threaten the very existence of the traditional retailer as the retail shopping experience transforms. Strict regulations around end-user privacy make it increasingly more difficult to gain in-store insights around the connected shopper, handing omnichannel retailing the advantage in their bid to match the shopper’s growing expectations. HCLTech’ Real-time In-store Insights (RII) buys into the limitless power of IoT, enabling the retailer to make real-time, intelligent decisions and reimagine the retail space of tomorrow while co-creating a personalized shopping experience with the modern, connected shopper.
Real-time In-store Insights (RII) utilizes radar-sensing technology and camera imaging to capture accurate demographics and shoppers’ real-time insights and location data. It uses distributed computing technology and AI to track key shopper touchpoints and represents those on web-based dashboards in the form of powerful and correlated retail insights, heat maps, and trend reports—facilitating quick tactical and strategic decision-making.
The RII solution is versatile and can be rapidly scaled up without incurring significant establishment costs, resulting in high ROI. A shopper’s privacy concerns are easily alleviated, as they can run independently of end-user devices.
A Retail AI solution that transforms businesses into next-gen enterprises
Real-time metrics, heat maps, dwell times
Highlights key retail touchpoints and in-store interaction times, provides real-time accurate footfall count. It can be correlated with staffing requirements and in-store promotions, and provides insights into queue management and in-store operations.
Visibility of legacy and real-time retail insights anywhere, anytime on web-based apps. Custom analytics and role-based access for different levels of decision-making.
Composite Retail metrics
Retail analytics that can be integrated with existing ERP, CRM and PoS software, and correlated with inventory, sales, and profitability metrics.
Scalable, affordable, and accurate
Re-composable, distributed architecture that supports global deployment, easily retrofittable solution, with minimal IT and structural requirements. Innovative radar technology can overcome inclement in-store conditions and run independent of end-user devices.
Co-creating ‘The Store of Tomorrow,’ powered by Retail IoT solutions
Redefine smart shopper
- Create rich, contextual demographic sets
- Correlate with seasonality and product listings
- Retail analytics driving better understanding of buying behavior
Optimize in-store operations
- Redefine in-store layout and staffing models
- Improve inventory turns based on footfalls and purchase trends
- Optimize operational costs
Personalize in-store experience
- Run intelligent in-store promotions
- Track and improve shopper-staff interactions at key touchpoints
- Design smart planograms, increase conversion rates
- Personalize in-store retail journey
Scale and transform
- Easily scalable architecture ensures high ROI
- Integrate with PoS and loyalty programs to improve retention
- Design adaptable business models based on real-time insights
- Eliminate obsolescence and redefine product life cycles
Intelligent architecture for the next-gen retail space
Explore Our IoT Capabilities And Discover New Business Insights