Digital CX services is a combination of strategy, consulting, digital design, and technology implementation services. These services cover the value chain for customer facing functions like marketing, sales, customer service, and commerce, as well as back-end functions and processes. They encompass the entire customer journey, from customer acquisition and provisioning to retention.
It also entails creating a 360-degree view of the customer across multiple channels and platforms, with knowledge management, predictive and real-time insights, and a feedback loop to enhance CX.
This report assesses profiles of the 25 service providers and HCLTech have been positioned as a Leader in the Avasant Digital CX Services 2022-23 RadarView.
As per the analyst, “The use of CX services is accelerating to increase customer engagement, and CX becoming a key differentiator for business growth and customer retention. Enterprises are revamping their CX services by redesigning customer journeys through personalization and building a 360-degree view of the customer. Across the CX transformation value chain, HCL leverages its vast range of proprietary solutions and accelerators such as ADvantage Experience suite, a digital marketing and experience solution, and Customer 360++, a solution to provide a single view of customer data to provide unified customer experiences. With numerous industry-specific CX solutions and a full suite of experience design capabilities, HCL is well-poised to manage and deliver unique experiences.
This is supported by a network of labs for providing design services, an ecosystem of strategic and tactical partners, and global client coverage across all verticals. A comprehensive portfolio of proprietary solutions and services, strategic partnerships for offering customer-centric solutions, and a robust delivery presence across major industry verticals have placed HCL as a leader in Avasant’s CX Services 2022–2023 RadarView”.
Disclaimer: Avasant does not endorse any provider, product or service depicted in its research publications, including RadarViewTM, and does not advise users to select only those providers recognized in these publications. Avasant’s research publications are based on information from best available sources and Avasant’s opinion at the time of publication, and their contents should not be construed as statements of fact. Avasant disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.