The simple concept of “Why buy something when you can just pay for usage?” has been disrupting the business model across various industries. With the increasing digital adoption around us, subscription/ as-a-service /pay-per-use models have altered most of the services we use. It has become the new normal in various everyday things we use, like the music we listen to, movies & shows we watch, video games we play, cloud storage, etc. even products like furniture and car are increasingly being offered on a subscription model. What about the consumer appliance industry? Is there a real disruption? Will our future appliance purchase be on a subscription basis?
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