
Aditi Lamba
Senior Management Trainee, Marketing - Next Gen Networks and Fluid Contact Center , HCLTech
Aditi Lamba is a part of the digital foundation marketing team at HCL. She is involved in collaborating with the business teams to strategize and create effective communication plans for the next -generation portfolio of products and services. Currently she is working with the Next Gen Networks and Fluid Contact Center service division of the digital foundation. She has joined as a Senior Management Trainee post completing MBA in marketing from IMT, Ghaziabad.
By:
Kumar Gaurav, Associate Consultant and Solutions Architect, Contact Center Technology
From visiting the brick and mortar stores for shopping to saving the products in the ‘e-cart’, customers have evolved and so have their buying journeys. This evolution demands that even enterprises evolve in their business strategies, so that their m...