Braden Kelley
CX Strategist, Digital Business Services, NA Practice , HCLTech
Journey maps are foundational when it comes to doing great customer experience work on behalf of our clients
When it comes to doing great customer experience work on behalf of HCLTech clients, personas are foundational. But it is harder to create meaningful, actionable personas than people might think.
Customer experience (CX) is an essential part of any organization’s success. CX is much more than the level of customer service a company provides. CX is the totality of a customer’s interactions with an organization over the course of their shared r...
There is probably nothing more important to the ongoing success of a business than a consistently excellent customer experience.
How many brands are you loyal to that provide a bad customer experience?
Customer Experience (CX) is more than cust...
Digital transformation has become an overused buzzword. When most people speak about digital transformation, they are really speaking about digitization, digitalization, or digital strategy. They are all very different and none of them is digital tra...