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Partner relationship management revolves around connecting the dots between partner planning, onboarding, recruitment, enablement, incentives, co-marketing, and management. As companies across B2B and B2C sectors leverage partnerships, channels, and alliances to reach out to their customers, managing these relationships consistently and productively is critical. Robust partner relationship management solutions that leverage the right technologies can support and scale enterprises, thereby providing scope for personalization, marketing automation, and self-service. Read more.