Premium car owners experience safer, smarter journeys with agile transformation
Overview
A leading global automotive manufacturer sought to modernize its operating model to better serve evolving customer expectations in an industry shaped by electrification, autonomous driving and shared mobility. Despite multiple transformation initiatives, siloed teams, legacy solutions and lengthy delivery cycles limited the client’s ability to innovate at speed.
Partnering with us, the automaker transitioned to a lean, product-aligned model that empowered cross-functional teams to deliver faster, innovate continuously and create safer, more intelligent driving experiences for end users.
The Challenge
Long lead times, fragmented teams and stalled initiatives hindered the client’s ability to adapt to rapidly shifting market demands. Disconnected systems and outdated delivery models delayed time-to-market, while growing regulatory and customer expectations in areas like sustainability, safety and service placed added pressure on the organization.
The automaker needed a strategic partner capable of enabling an enterprise-wide agile transformation focused on reducing waste, improving efficiency and unlocking faster innovation for premium mobility.
The Solution
We enabled a seamless shift to a product-aligned operating model using a phased and deeply collaborative approach:
- Reorganized teams into product clusters with end-to-end accountability
- Built a change adoption strategy using incremental, experiment-led interventions
- Designed role-based SAFe (Scaled Agile Framework) learning journeys to upskill global teams
- Reduced operational effort through lean practices, automation and shift-left approaches
- Applied our Fenix framework to align delivery models and map transformation priorities
This approach helped instill a product-centric culture and a “one-team” mindset across globally distributed teams.
The Impact
The transformation helped the automaker become a lean, agile enterprise, improving both business outcomes and customer experience:
- 2x faster delivery cycles enabled quicker releases and continuous feedback
- 65% reduction in operational effort with freed resources reallocated to innovation
- Zero stalled projects, resulting in significantly reduced waste across portfolios
- Predictive analytics enhanced over-the-air update accuracy and customer safety
- Safety-focused R&D led to design enhancements based on real-world data
- Modernized warranty systems improved the ownership experience in 70+ countries
- New capabilities in sustainability ensured regulatory compliance and boosted sales
- Integration platforms were standardized using DevOps, automation and self-service
Celebrating Success
Our transformative partnership empowered the automaker to modernize delivery, accelerate innovation and enhance the vehicle ownership experience across 70+ countries. By embedding agile ways of working and enabling product-centric delivery, the client shifted from reactive execution to continuous innovation.
From safer car design backed by real-world data to predictive, personalized services and rapid product rollouts, the transformation helped the automaker not just keep pace with industry disruption but lead it. This engagement showcases how automotive leaders can drive sustainability, scale digital innovation and create customer-first experiences in a changing world.
