What is a Product-Aligned Operating Model?
Empowering agile, AI-driven, customer-centric transformation
In an ever-changing business environment, traditional organizational structures often fall short. Silos emerge, communication breaks down and customer needs get lost in the shuffle. A product-aligned operating model offers a powerful solution, empowering organizations to maximize their flow of value and accelerate their journey toward their vision by fostering a more customer-centric approach.
It aligns your entire organization – people, processes and technology – around your products and their value to customers. By breaking down functional barriers and fostering seamless collaboration among cross-functional teams, it creates a strong foundation for enterprises to scale, adapt and drive continuous growth and digital transformation.
AI-first operation
Product-aligned operating model makes AI investments count
Over 50% of firms with a product-aligned operating model are aggressively betting on AI, leaving traditional organizations behind.
Product-aligned organizations are 4x more likely to maximize their ROI from every AI dollar spent.
Key Benefits
A product-aligned operating model is a strategic shift that can revolutionize your business, creating a ripple effect of positive change throughout the value chain. By fostering seamless collaboration among cross-functional teams and enabling rapid, data-driven decision-making, this approach embodies the principles of an agile operating model.
It lays a strong foundation for an operating model that accelerates your digital transformation journey, equipping organizations to adapt swiftly to evolving market dynamics and unlock sustained growth.
Enhanced agility and speed to market
Quickly adapt to change, accelerate product development cycles and deliver solutions faster through streamlined agile processes and optimized value streams.
Elevated product quality and customer satisfaction
Build customer-centric products that address real needs, leveraging continuous feedback and AI-driven insights to exceed expectations and drive long-term loyalty.
Boosted collaboration and communication
Strengthen business and IT collaboration to ensure alignment on product vision, strategy and execution.
Accelerated innovation and growth
Foster a culture of innovation, harness data for informed decision-making and utilize AI to achieve unparalleled efficiency and unlock new growth opportunities.
HCLTech Fenix: Leading the Way to a Product-Aligned Operating Model
We use the FENIX framework to assist our customers in navigating their transformation process in a structured and organized way. The framework helps sort and rank different initiatives and offers various approaches, resources and tools to shift towards a product-oriented operating model.
- Prioritized transformation initiatives based on business value
- Customized roadmaps for operating model transformation
- Tools, resources and governance tailored to industry needs
Explore the Latest Insights
The rise of platforms: An evolution of the product-aligned operating model
Balancing shared and dedicated platforms to drive innovation and enhance enterprise value.
FAQs on Product-Aligned Operating Model
A product-aligned operating model is a strategic approach that shifts focus from individual projects to the continuous delivery and improvement of products and services. This model prioritizes customer value, rapid innovation and agility in responding to market demands. It's a significant shift from traditional project-based models that focus on deadlines and budgets to a more holistic view of value creation.
AI within an operating model enhances enterprise agility by streamlining decision-making, automating tasks and optimizing processes. This enables organizations to respond swiftly to market changes. By leveraging AI, enterprises can improve efficiency, foster innovation and gain a competitive edge in dynamic environments.
A product-centric operating model's key components are: customer-centricity, dedicated product teams, product strategy and portfolio management, value stream supervision and a focus on innovation through data and technology. It also involves embracing agile methodologies, fostering cross-functional collaboration and prioritizing modern management practices.
Without transforming the operating model, digital transformation initiatives risk becoming siloed initiatives that fail to scale. A product-aligned operating model provides the necessary structure, governance, talent, tech alignment and culture to sustain and accelerate the digital journey.
Business and IT collaboration is critical to a product-centric approach because it ensures that digital products are aligned with business objectives and deliver continuous value. By breaking down silos, fostering transparency and establishing clear ownership across teams, it enables seamless collaboration nd accountability throughout the product lifecycle. This alignment helps prioritize outcomes, manage dependencies effectively and adapt quickly to changing business needs, ultimately creating a unified, agile ecosystem that drives efficiency, innovation and long-term success.
