The client was a media networks division of an American multinational mass media and entertainment conglomerate, headquartered in California. Their IT systems were not at par with the pace of changing business requirements, causing delays in time to market.

HCL's solution provided the following benefits:

• Reduced release cycle by more than 78%
• Asset usage (both long-form and short-form assets) increased by 33%
• Improved time to market
• Better tracking of campaigns and assets

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